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FROM THE BLOG

Four Reasons the Ice Bucket Challenge is So Successful

If you've been on Facebook in the past week, there's no way you've missed the latest viral trend that's sweeping social media. The ALS Ice Bucket Challenge is pretty self-explanatory: participants dump a bucket of ice water onto their head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations towards its research. Regardless of whether or not you've personally participated, there's no denying its overwhelming success. Here's our list of the top reasons it has done as well as it has: 1) Facebook's autoplay feature Although there have been a fair share of complaints about this new feature,

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