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Beware: Spooky Social Media

POSTED BY prbythebook ON September 30, 2011

Beware: Spooky Social Media

by Emily Southard-Bond

You were told you needed a Gmail account to not be ridiculed. You were told you needed Facebook to stay relevant.  You were told that without Twitter you might as well be…in the grave! It’s nearly 2012 and now you’re told you must have a book trailer to promote a new book.

I’ve just finished watching the book trailer for the parody novel, Pride and Prejudice and Zombies: Dawn of the Dreadful:(beware the video is zombie-filled) a satirical spoof on the classic Jane Austen novel, Pride and Prejudice.

The video features several of Austen’s Bennet girls brandishing weapons to fight an undead Fitzwilliam and friends. The video is short, violent, and there is a Darcy (yes, I know I’ll wait for you to finish watching now). Back? The trailer is slightly uncomfortable and incredible at the same time. It’s like watching your favorite book become a frightening dream with just enough humor to make you not want to wake up.

This is the first book trailer I’ve actually watched. And since then, I can honestly say that I am drawn to them now. I look for them on author’s site. I’m disappointed, not when I don’t see one, but when I see one that completely ruins my desire to buy said author’s book.

The creativity and time a novelist pours into his work shouldn’t be so quickly judged by a two-minute clip on, but I’d be lying if I told you that were not the case. I do judge a book not only by its cover (how I choose my wine), but also by the production value of their videographer. I am beyond biased. I live with a videographer (my husband), whose work I constantly scrutinize. I know what a badly edited piece looks like, when the lighting is poor (clumsy), and the sound is bad (downright criminal).

I know there is someone else out there who takes these short literary films just as seriously as I do. With last year’s awards for the “Book Trailer As Stand Alone Art Object,” or to the “Most Conflicted,” the Moby Awards not only pride themselves on finding the best of the book trailer bunch, but also the very worst.

They are the Razzies and Oscars of the book trailer world. The winners receive Golden Sperm Whale statues and the esteem, or gratification, that someone is watching and watching closely.

So a bit of advice: Pride and Prejudice and Zombies: Dawn of the Dreadful has been viewed over 300,000 times on  However, our big advice: Only do a book trailer if you’re really going to do it right. We feel strongly that if you’re not going to have a stellar trailer, you should have no trailer at all. A bad one will only hurt your book.

Here are a few of our favorites, to give you some examples of quality work. Enjoy!

Linda Gayle Thompson’s “Hookers, Midgets and Firetrucks”

Phil Ward’s Raiding Forces series.

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Whirlwind trip to NY was foodie’s dream

POSTED BY doug ON September 27, 2011
Whirlwind trip to NY was foodie’s dream

Earlier this month I was in NYC with our client Kari Underly – author of The Art of Beef Cutting – on what can only be described as a foodie’s dream trip. That may lead you to think we ate great food, right? Wrong! Did we hit up any hip restaurants? Nope. Visit the artisans […]

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POSTED BY prbythebook ON September 20, 2011

A Doctorate is the New Undergrad? Try an Internship Instead. by Emily Southard-Bond Unconventional education and internships prepare students more than college? Yes! The Anti-College Movement: It’s a dismal market for new grads right now and I should know. Several months after finishing my undergrad I found myself contemplating slinging lattes. I would apply for […]

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Some Dos and Don’ts of Publicity—Vol 1.

POSTED BY doug ON September 19, 2011

Are you about to publish a book? Are you speaking with publicists or publicity firms about publicizing it? Since we’re a Texan publicity firm, I’m allowed to say this: it ain’t our first rodeo. Combined, we have years upon years upon years of publicity experience in all genres and with all types of media: from […]

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POSTED BY prbythebook ON September 12, 2011

By Emily Southard-Bond Borders to Close: Independent Bookstores Begin to Grow The 40-year-old bookstore, Borders, will close on September 30th, as smaller bookstores begin to sprout. I’ll admit it. I plundered the discounted dredges of Borders. I stealthy walked through the aisles remembering every book I had ever leant and let go, every design and […]

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