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Social Media, Explained.

POSTED BY doug ON May 30, 2012

"Homer Simpson of the Matrix" breaks it down, according to LA Weekly.

I’ve never seen a more comprehensive yet succinct explanation of these social media tools. My suggestion: print this out and place at your desk if you’re new to any of these channels!

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Come have a drink with PR By the Book — in New York!

POSTED BY doug ON May 24, 2012
Come have a drink with PR By the Book — in New York!

Attention New Yorkers and BEA attenders!  We are heading eastward soon, and we’d like you to come hang out with us.  Who’s up for some literature and libations? On Monday, June 4, 5:00pm at Bourbon Street Bar & Grill (346 W. 46th St.) we’ll be clinking drinks with some of our favorite book bloggers and […]

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Where’s Wigge? The fun in finding Michael Wigge in the news this week

POSTED BY doug ON May 18, 2012
Where’s Wigge? The fun in finding Michael Wigge in the news this week

Whew! And we thought keeping track of Michael Wigge over the course of his 25,000 mile penniless adventure was exhausting. Today, we’re just trying to keep up with all of the Wigge-mania that seems to have spread in the past 24-hours. It all started with an AP article that was picked up on Wednesday. From […]

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A very special book party for Robert Taylor, featuring Archbishop Desmond Tutu

POSTED BY marika ON May 17, 2012
A very special book party for Robert Taylor, featuring Archbishop Desmond Tutu

Last night in L.A., PR by the Book’s Tolly Moseley coordinated the press conference for a very special a sold-out event with Archbishop Desmond Tutu, Nobel Peace Prize Laureate, and Robert V. Taylor, author of the new book  A New Way to Be Human. The event, held at Los Angeles County Museum of Art, was sponsored […]

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A case of the BEA Mondays

POSTED BY marika ON May 16, 2012
A case of the BEA Mondays

So much to do, so little time. When plotting your BEA week schedule, what’s your strategy? Divide and conquer is usually a handy method. Yes, it’s totally necessary to in four or more places at once during BEA. In fact, it’s really the only way to get to panels, media meetings and author/publisher sit-downs, and […]

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