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Four Reasons the Ice Bucket Challenge is So Successful

POSTED BY prbythebook ON August 27, 2014

If you’ve been on Facebook in the past week, there’s no way you’ve missed the latest viral trend that’s sweeping social media. The ALS Ice Bucket Challenge is pretty self-explanatory: participants dump a bucket of ice water onto their head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations towards its research. Regardless of whether or not you’ve personally participated, there’s no denying its overwhelming success. Here’s our list of the top reasons it has done as well as it has:

1) Facebook’s autoplay feature

Although there have been a fair share of complaints about this new feature, it’s had an incredible impact on the number of views Facebook videos receive. Twice as many people watch videos on Facebook than they did six months ago, and the sheer strangeness of seeing someone on your newsfeed pour a bucket of ice on their head is often enough to make you stop scrolling.

2) It’s a challenge

The ice bucket challenge takes a positive spin on peer pressure by encouraging participants to call out three friends at the end of their video. Given that all the challenge requires is a bucket of water and some ice, it’s a challenge that’s difficult to refuse. Challenging people keeps the trend going and is largely responsible for helping this campaign go viral. The ease of uploading mobile videos makes the challenge even more accessible, considering that 78% of Facebook users access the site on their phone.

3) It’s for a good cause

While some people may be tired of seeing ice bucket videos on their newsfeed, it’s hard to get too annoyed when these videos are spreading awareness for an important cause. The ice bucket challenge has already raised $88.5 million for ALS research and donations are still pouring in. Unlike cat videos and memes, the viral effect of the ice bucket challenge is producing tangible positive results, which may compel people who normally roll their eyes at the latest viral trends to give it a try.

 4) Celebrity endorsement

While celebrities giving the challenge a try makes for great entertainment, it’s also especially beneficial in that these participants generally have more money available to donate. While many celebrities didn’t join in until the ice bucket challenge had already gone viral, their participation nonetheless raised more awareness to the challenge. Here are some of our favorite celebrity challenge videos:

Patrick Stewart:

 Kermit the Frog:

 

Bill Gates:

What are your favorite ALS ice bucket challenge videos? Have you participated in it yourself? Let us know in the comments!

 

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What I’m Reading: Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami

POSTED BY prbythebook ON August 22, 2014
What I’m Reading: Colorless Tsukuru Tazaki and His Years of Pilgrimage by Haruki Murakami

by Rainy Schermerhorn, PR by the Book Intern @RainySchermer In many ways, Haruki Murakami’s novels remind me of the kind of local, hole-in-the-wall coffee shop you find yourself frequenting simply because you love the feel of the place, even if the coffee is a bit lackluster or overpriced. As much as people joke about “Murakami […]

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How to Get Started on LinkedIn as an Author

POSTED BY prbythebook ON August 13, 2014
How to Get Started on LinkedIn as an Author

by Rainy Schermerhorn, Intern @RainySchermer LinkedIn is a business-oriented social networking service that often gets overlooked by authors who are seeking a stronger social media presence. However, with over 259 million users, LinkedIn can be a very powerful tool for building up your professional network. Here are some tips and tricks for getting started: Completely […]

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App Developers Turn Novella Into Interactive Game, Device 6

POSTED BY prbythebook ON August 11, 2014
App Developers Turn Novella Into Interactive Game, Device 6

by Alessandra Wike, @alessandrawike The talented app developers at Simogo have created something that will turn the literary world on its head: an interactive game in novel format. While this may sound outlandish (it is), the developers have paved a way for writers to increase the presence, power and readership of their work by using […]

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We’re Hiring a Social Media Intern!

POSTED BY prbythebook ON August 8, 2014

Social Media Intern Description We are looking for enthusiastic and committed students who are interested in learning more about developing social media campaigns for publishing houses, independently published authors, experts and businesses from a team of seasoned professionals. PR by the Book interns designate their weekly office hours and commit to a minimum of 15 hours per week […]

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