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A Year in Review: Goodbye 2014, Hello 2015!

POSTED BY prbythebook ON December 29, 2014

by Marika Flatt, Co-owner of PR by the Book, @marikaflatt

2014 was a super year for PR by the Book! We celebrated 12 years in business and saw many exciting updates, changes and new developments. Here, we share a few highlights with you:

  • Development of additional social media programs—In 2013, we hired our Digital Media Strategist, who began developing a variety of social media campaigns. In 2014, we were able to see the growth of that department in a big way. We had several long-term clients throughout the year, such as Barbara McNally and The Principal Gang, who saw great gains in their platforms along the journey.
  • Discoverability program—We put our heads together in the summer of 2014 to find a way to stay ahead of the publicity curve and find a new way to help fiction authors. Publicity has changed dramatically over the 12 years we’ve been in business and so we developed the Discoverability campaign to help a special type of author reach a new audience through marketing, social media and, if applicable, a blog tour. We are excited to have a way to help these authors on a smaller budget, who might not be a fit for a traditional publicity campaign.
  • Top-tier media galore—Our team of publicist has booked more top-tier media for our clients in 2014 than ever before! With our team of experienced and dedicated publicists, our clients have been featured in, heard on, and seen on a myriad of national & syndicated media throughout the year. From national TV, like John Matthews on CNN a few days ago, to Scott Coren’s article on TheBlaze.com, to “The Wastewater Gardener” on Discover and Audubon, Barry Blanchard of Patagonia Books in the Wall Street Journal and DK Eyewitness Travel Guides in the BBC online travel gift guide.
  • We’ve also gotten great at nailing uber-specialized media hits for long-term clients, like Jeff Bennett who was booked on Colorado Public Radio, Popular Science radio, Edutopia, Voice of America radio, Science 2.0 & LiveScience, to name a few. Instead of spending so much time on mass market media for our genre clients, we spend more time getting them media hits in their targeted markets, targeting their readers and fans.
  • A rise in publisher relationships—We’ve always had publishers on our roster, however, 2014 saw many new long-term publisher relationships, such as Moody Publishing out of Chicago, DK Publishing & Hippocrene out of NY, Synergetic Press out of NM, Abingdon in Nashville, in addition to continued valued work with Patagonia Books, B&H, Thomas Nelson, Bethany House, Columbia University Press, and Worthy, to name a few.
  • Staying at the forefront of media pitching—Our team has worked hard over the years to give the media what they need, when they need it and how it is most useful to them. We developed our Experts Pages a few years ago, to replace the old press release (boring, antiquated and useless for most media) and based it off feedback from our actual media friends. We packaged the most important details for each client within one online page and added the Table of Contents online, to make these easily accessible to media contacts, pitchable on Twitter for news-of-the-day and trackable online.

These are just a few of the game reel highlights for 2014. We are lucky to have a dedicated, passionate and experienced team who work relentlessly for our clients.

Bring on 2015—we’re ready for you! Cheers!

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Gifts for Bibliophiles

POSTED BY prbythebook ON December 19, 2014
Gifts for Bibliophiles

by Ashley Lauretta, Publicist @AshleyLitPub For those of you still making your lists and checking them twice, we have the bibliophiles in your life covered. If your loved ones already have an e-reader or found that gem of a limited edition first print run of their favorite literary masterpiece while hunting through old bookshops, you […]

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Wild, the Movie vs. the Book

POSTED BY prbythebook ON December 18, 2014
Wild, the Movie vs. the Book

by Elena Meredith, @elenameredith Whenever a book is adapted into a movie, an argument quickly ensues: which is better? Naturally, readers always prefer the book, while the movie-lovers didn’t even know the story was based on a book (ha, I kid!). I rarely prefer one over the other—I love a striking visual and a moody […]

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THE WRITERS’ LEAGUE OF TEXAS ANNOUNCES ITS 15th ANNUAL MANUSCRIPT CONTEST

POSTED BY prbythebook ON December 16, 2014

by Writers League of Texas WINNERS WILL BE ANNOUNCED IN MAY 2015 AND WILL RECEIVE A FREE CONSULTATION WITH A LITERARY AGENT Accepting submissions until January 31, 2015, the Writers’ League of Texas Manuscript Contest is an opportunity for writers in every genre to submit the opening ten pages of their unpublished manuscript. The winner in each […]

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Facebook to Update Terms and Policies

POSTED BY prbythebook ON December 15, 2014
Facebook to Update Terms and Policies

by Paxton Kelly, @PaxtonKelly3 Facebook is ringing in the new year with term and policy updates for everyone! (Try to contain your enthusiasm, please). If you are an avid Facebook user like me, then you have most likely received a notification from Facebook regarding their policy updates taking place on January 1, 2015. This update […]

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