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4 Things We Heard at IBPA’s Publishing University

POSTED BY prbythebook ON April 20, 2018


By Marika Flatt

I love speaking at Pub U—it’s like a homecoming for me. I get to see former clients, current clients and get introduced to future clients. I get to see industry friends who are scattered across the country (it feels like the sorority I was never in!). I get to hear brilliant people share their book industry wisdom. And, if I’m lucky, I get to dance!

A few weeks ago, I was part of the faculty teaching at Pub U and it really was a homecoming because it was in Austin where PR by the Book’s headquarters is located.

Here’s a few things we heard or learned at Pub U:

  • We love “Brooke’s books,” what people know as She Writes Press. Brooke Warner is one of the most intelligent, driven and dedicated leaders in the indie publishing arena. We love everything she stands for are excited she’ll be leading IBPA’s board next year.
  • “In our books, the reader is transformed by nature. Our books are encouraging people to be more reflective on their lives,” said Karla Olson, Director of Publishing at Patagonia Books. We’re honored to have handled their publicity for six years.
  • We learned so much more about the effect of influencers on Instagram from Corrin Foster of Greenleaf. She helped us realize what a big part of book promotion they have become.
  • Kathy Strahs of Burnt Cheese Press reminded us of one of our favorite quotes that give us goose bumps: “The learned household has many books.”

IBPA is already planning for next spring’s Publishing University on the East Coast. Find out more here



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