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6 Must-Have Social Media Platforms for Authors

POSTED BY prbythebook ON June 28, 2013

Social Media1.) Facebook
For lack of a better term, let’s call Facebook the Father of all social networks. There are a myriad of sites that use your Facebook profile to log in, and with over 1 billion users, you can see why it’s important to be searchable on Facebook. Let Facebook walk you through the steps of setting up an author page (which you’ll find under “Artist, Band, or Public Figure”). Facebook makes changes to layout and function frequently, so if you need tips on keeping up, be sure to revisit our blog as we will update you on new changes.

 2.) Twitter
Twitter makes it easy to search and find your audience—and I have yet to meet an author who doesn’t enjoy connecting with his or her readers. A lot of people are intimidated by Twitter, thinking it’ll take up too much time, but 140 characters is much quicker to type than an 800-word blog post! Mashable has a great comprehensive guide to using Twitter. If you enjoy speedy conversations and keeping your finger on the pulse of trending topics (especially in the book world), then you’ll have fun with Twitter. Where I see a lot of authors get stuck on Twitter is creating their banner and background images. Here is a social media image maker tool that allows you to upload photos, then crops and sizes them to fit the appropriate place.

3.) Blog
As an author, you already know it’s all about having great content.  Having a blog is the perfect platform to update your readers on events you are participating in, giveaways, updates on any upcoming books and any other musings you may want to share with your audience.  The blog can be considered your central hub for updates and then promoted through the other social media platforms, linking back to your blog.  If you don’t have a blog integrated on your website, some of our recommended platforms are either WordPress or Tumblr.

4.) LinkedIn
If you’re an author with a day job (most are), you’re probably using LinkedIn to network in your other career. Don’t forget about networking yourself as an author and expert. Journalists use LinkedIn to search for experts on various subjects, so make sure you have your book’s topic prominently listed in your professional headline. Learn more about representing yourself as an author on LinkedIn from Social Media Today.

5.) Google+
One more . . . ?! That’s how I felt when Google+ first launched, but it has quickly become an essential piece of representing yourself online (and that commercial that follows a couple through each other’s circles until they end up engaged . . . sob! Good advertising). Google’s business tools—Gmail, Google Docs, Google Calendar—can be greatly enhanced by using Google+, which “adds a social layer across all Google products.” A few key benefits: You can categorize your contacts into “circles” for targeted news sharing (something PR pros have been doing for years), your picture will pop up in others’ Gmail accounts and on a Google search next to any articles you’ve written, you can join public communities to discuss similar interests, and it offers the ability to “Hangout” with your fans . Learn more about Google+.

6.) Amazon Author Page
While this isn’t a social network, having a completed author page on Amazon is one step that authors frequently miss. Linking your books on Amazon to a central author page gives you a teensy bit of control over how the online retail giant represents your brand. After adding your photo and bio, be sure to link your Twitter feed, blog, and upload any videos you have. Visit Amazon Author Central.

Tell us, is there a particular platform that you are struggling to get up and running?

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