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Happy Pub Day: Patagonia’s A MOUNTAINEER’S LIFE by Allen Steck

POSTED BY prbythebook ON October 24, 2017

One of the pioneers of climbing in the modern age, Allen Steck has had a remarkable journey through 54 years of climbing around the world, testing himself against wind, rain, rock and snow. Now 91 years of age, he reflects on his adventures in his first memoir, A Mountaineer’s Life from Patagonia.

ABOUT THE BOOK

Steck was 16 when he made his initial climb, a first ascent of Mount Maclure in the Sierras, with no hardware, no ropes, no experience. But the event turned his into a mountaineer’s life.
His prolific climbing career includes a 1954 expedition to Makalu, a 1963 first ascent of the south face of the Clyde Minaret, and a 1965 first ascent of the Hummingbird Ridge on Mount Logan. In 1967, with Steve Roper, he co-founded and edited
Ascent magazine. Two years later, his interest in the far reaches of the world led him to partner in Mountain Travel, America’s first true adventure travel company.


Over the years, Steck has seen monumental changes in the climbing scene. When he entered Yosemite Valley for the first time in 1947, the most difficult route yet done was the normal route on Higher Cathedral Spire, rated at 5.9. Not a single line had been done on El Capitan. He’s seen climbing gear change from soft iron pitons to hard steel pitons and wider aluminum bong-bongs to clean climbing with chocks of all shapes and sizes and “the ultimate shocker” with the invention of camming devices in 1971.


In A Mountaineer’s Life, the Oakland native reflects on how the perception of climbing in the United States has changed, writing, “When I started in 1946, climbing was little known or understood in America. Compare this to what climbing was like in France at the time, where the French Alpine Club was so vigorous that they easily funded an expedition to make the first ascent of Annapurna in 1950. In Yosemite Valley, climbing was simply tolerated; climbers had to check in with the rangers before attempting a route, and it was clear that they considered us rogues and vagabonds at best.”


A Mountaineer’s Life is filled with stories from the days when climbing was discovery, when men like Steck forged new routes, both literal and literary. With dry humor and detailed recall, he captures the excitement and intrigue of a time when there were few rules and no guidelines. As he says, “We do not deceive ourselves that we are engaging in an activity that is anything but debilitating, dangerous, euphoric, kinesthetic, expensive, frivolously essential, economically useless and totally without redeeming social significance. One should not probe for deeper meanings.”


With over 100 photographs, many published for the first time, this book is an anchor to the foundation of the life-changing sport of alpine climbing.

A Mountaineer’s Life is now available on Patagonia.com and everywhere books are sold.

 

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DK Eyewitness Top 10 Travel Guides

POSTED BY prbythebook ON October 20, 2017
DK Eyewitness Top 10 Travel Guides

Length of campaign: May 2014- December 2014 (8 months) Publisher: DK Publishing Top 5 Media Hits:    Global Traveler Magazine    Chicago Tribune    Red Eye Newspaper    Baltimore Sun    The Orlando Sentinel Strategy: Developed a solid galley/ARC/finished copy media list and have those mailed with our press kit. Individualized pitching to travel editors, […]

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Case Study: Patagonia Tracking Gobi Grizzlies by Douglas Chadwick and Joe Riis

POSTED BY prbythebook ON October 19, 2017
Case Study: Patagonia Tracking Gobi Grizzlies by Douglas Chadwick and Joe Riis

Summary In a remote desert in Mongolia lives the world’s rarest bear. Ursus arctos gobiensis—Gobi grizzly bears. Today, no more than three to four dozen individuals remain. In Tracking Gobi Grizzlies, wildlife biologist Douglas Chadwick creates a portrait of these rarest of bears’ fight for survival in one of the toughest, most remote settings on […]

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Case Study: Surf is Where You Find It by Gerry Lopez

POSTED BY prbythebook ON October 18, 2017
Case Study: Surf is Where You Find It by Gerry Lopez

Length of campaign: October 2013- June 2014 (9 months) Publisher: Patagonia Books Top 5 Media Hits:    KHON2 News (FOX)    Honolulu Star    Eastern Surf Magazine    Haynes Publishing Group    Santa Cruz Sentinel Strategy: Developed a solid galley/finished copy media list and have those mailed with our press kit to surf/sport/outdoor media outlets, […]

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Case Study: Kid Crazy and the Kilowatt King by Claudio Sanchez

POSTED BY prbythebook ON October 17, 2017
Case Study: Kid Crazy and the Kilowatt King by Claudio Sanchez

Summary Claudio Sanchez is the frontman for the band Coheed and Cambria, and the creator of several comic books, including the New York Times best-selling series The Amory Wars, and the critically acclaimed titles Translucid, Key of Z and Kill Audio, co-written with his wife, Chondra Echert. A project that started as a rock opera […]

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