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Case Study: DK Publishing, Publisher of Pope Francis: A Photographic Portrait of the People’s Pope by Father Michael Collins

POSTED BY prbythebook ON July 27, 2017

Pope Francis DK Publishing Michael CollinsIn Pope Francis: A Photographic Portrait of the People’s Pope (DK), author Father Michael Collins and Vatican photographer Rodolfo Felici reveal 200+ never-before-published images of a modern and relatable Pope. We teamed up with DK on the book launch, just in time for the historic 2015 visit from Pope Francis to the U.S., which brought on frenzied media coverage of the Pope’s every move. At the height of Pope Francis mania, we were able to get Father Collins in front of large national audiences to share his vast knowledge of papal life and the Vatican, and also discuss photos from the book.

His national TV appearances included several shows across many networks, including CNN, NBC  and HuffPost Live. In the interviews, Father Collins spoke on the Pope’s background and life, both prior to and during the papacy. Four interviews with Fox News also provided national airtime highlighting his expertise.

Providing a saturated market with timely and relevant leads proved critical during the pope’s visit, and in doing so, we were able to book Father Collins to speak on several radio shows as well. Interviews were on shows featured on Bill Martinez Live (nationally syndicated via Bloomberg Radio), WNPV Philadelphia, Fox’s WGAU Atlanta, and others.

We certainly didn’t forget about the obvious: Catholic media. Father Collins made appearances on SiriusXM’s “The Busted Halo Show with Father Dave Dwyer,” “The God Show” on KTAR and nationally broadcasted CatholicTV Network . Catholic Digest Magazine was also one of the many Catholic media outlets offering exposure for Pope Francis. Book reviews also ran from secular outlets like The Boston Globe, The Huffington Post, BookTrib and Denver Catholic Register.

Our quick pace response to a very rapidly changing news agenda during the papal visit, combined with the publisher’s marketing and sales efforts, resulted in strong sales for the book, and an Amazon ranking of #143.

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Happy Release Day – StarPassage: Book Two by Clark R. Burbidge

POSTED BY prbythebook ON July 27, 2017
Happy Release Day – StarPassage: Book Two by Clark R. Burbidge

We’re ready to reach for the stars with Clark R. Burbidge’s second book in his StarPassage series, StarPassage: Book Two, Heroes and Martyrs! About the Book The award-winning StarPassage saga continues with the relic guiding the Carsons to a new and desperate family. Two brothers, Bobby and Mike, are struggling after a tragic accident turns their world […]

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Case Study: My Yellow Balloon by Tiffany Papageorge

POSTED BY prbythebook ON July 27, 2017
Case Study: My Yellow Balloon by Tiffany Papageorge

In August 2014, we partnered with theater actress Tiffany Papageorge as she launched My Yellow BalloonTM, a gorgeous children’s book with a important message for readers of all ages. Illustrated by a former DreamWorks artist, My Yellow Balloon follows a young boy who loses his best friend: a bright yellow balloon. It gives kids courage […]

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Case Study: Tor Books, Publisher of Black Scorpion by Jon Land

POSTED BY prbythebook ON July 27, 2017
Case Study: Tor Books, Publisher of Black Scorpion by Jon Land

In March 2015, Tor Books came to us with USA Today bestselling author Jon Land’s next action-packed thriller. Black Scorpion: The Tyrant Reborn takes place five years after Michael Tiranno saved Sin City from a terrorist attack and now he faces an all-powerful human trafficking organization called Black Scorpion. Here at PR by the Book, […]

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Case Study: Jeffrey Bennett, author and founder of Big Kid Science

POSTED BY prbythebook ON July 21, 2017
Case Study: Jeffrey Bennett, author and founder of Big Kid Science

In September 2013, we began one of our longest client relationships, when Dr. Jeffrey Bennett approached us about launching the updated edition of his book Math for Life: Crucial Ideas You Didn’t Learn in School, which explains the key ideas of quantitative reasoning, applying them to everyday life issues. Jeff was already an established author and […]

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