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Blogger Bonanza Survey

POSTED BY prbythebook ON March 21, 2018

Many authors rely heavily on reviews and author spotlights from book bloggers and bookstagrammers, and we have compiled a great network of these folks that we work with on a regular basis. We recently sent out a survey to our bloggers, and we learned quite a bit. With over 65 individual responses we feel we are now able to better accommodate bloggers as their needs and audiences evolve with quality content to post on their blogs and social media. We want the content offerings from our authors to elevate each of these blogs and increase readership, and no one knows what works for their readers better than the bloggers themselves!


Here are a few interesting statistics that we learned from our survey:

  • Almost 65% of the bloggers we surveyed liked to offer book giveaways to their readers. And, only 3% preferred not to.
  • The average number of pitches a blogger gets a week from publicists/self-published authors can vary, around 25 pitches per week.
  • Lastly, if a blogger is pitched for a Virtual Book Tour, the ideal amount of lead time needed is 4 weeks (42%) followed by 6 weeks (34%).


In exchange for responding to our survey, each blogger was entered into a random drawing for a prize. The grand prize winner goes to Alexa from the blog We will be mailing her a prize box filled with goodies and she will also receive an email with a Gold Access Pass to the Nonfiction Writers Conference ($225 value)


And since we had so many responses,  we also have a runner-up who won a one full-year Authority Membership to the Nonfiction Authors Association ($190 value). This lucky runner up is Mike Figliuolo from Thought Leaders, LLC. He will get an email to claim this wonderful prize.


Thank you to all of the bloggers who took the time to complete our survey. With the ever-changing demands of blogs and social media, we found this survey to be very helpful to PR by the Book and our clients.




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