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Case Study: Jane Two by Sean Patrick Flanery

POSTED BY prbythebook ON October 13, 2017

Jane Two - Sean Patrick FlanerySummary

Sean Patrick Flanery, the actor best known for his roles in The Boondock Saints, Powder, Dexter, and the Young Indiana Jones series, made his debut into the literary world with Jane Two (Hachette Book Group/Center Street). Jane Two is a coming-of- age novel on the “firsts” of youth, inspired by Sean’s upbringing in the 1970s near Houston.
In the book, a young Mickey is presented with the family heirloom recipe for life, love and manhood by his Granddaddy, but when a beautiful girl moves in just behind his rear fence, Mickey’s life and path are permanently changed.

Campaign

Jane Two being his first book, Sean didn’t quite know what to expect from the whole thing . . . he never set out to “write a book”—he just knew he had to tell this story. He
said, “It’s a collection of things I’ve wanted to write about for a while. There are things
that happen to you that make you want to share them.” He did a national book tour with events in New York, Houston, Austin, Dallas, and Los Angeles. At his stop at BookPeople in Austin, nothing quite prepared him to see his name on the marquis of a 42,000-square- foot bookstore. He said as an actor, you
always share in the movie’s success—or failure—as a team. As an author, it’s all on you—a feeling that is both terrifying and incredibly rewarding.

Results

We had strong results in the media markets we expected—entertainment, where Sean is best known, and Texas, where the book is set.

  • ABC News Radio
  • Austin American-Statesman (the book was a bestseller at BookPeople!)
  • Book review with EDGE Media Network
  • Comics Grinder
  • Good Day Austin – KTBC, Fox 7 Austin
  • Good Morning Texas – WFAA, ABC 8 Dallas
  • Great Day Houston – KHOU, CBS 11 Houston
  • H Texas Magazine
  • Houston Press
  • Houston Public Media “Houston Matters” radio show
  • Jiu Jitsu Magazine
  • Mancow Muller Show
  • My Fox Houston – KRIV, Fox 26 Houston
  • PBS “InnerVIEWS with Ernie Manouse”
  • Reviewed in Kirkus Reviews
  • StarPulse
  • Texas Lifestyle
  • The Adam and Dr. Drew Show
  • The Jane Two book trailer was featured as Shelf Awareness’ Trailer of the Day
  • USA Today “Happy Ever After”

 

 

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