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PR by the Book is Hiring a Digital Media Coordinator!

POSTED BY prbythebook ON February 10, 2015

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns and social media campaigns. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and co-working options. Key book genres include: politics & religion, business, outdoors, food, children’s, parenting, lifestyle, self-help & fiction.

Job Title: Digital Media Coordinator

Job Description: The Digital Media Coordinator position will develop and execute social media campaigns, develop and execute content strategy for PR by the Book and work with business development team to convert social media client leads.

-Self-starter with initiative and creativity
-2+ years of social media/PR campaign development & execution
-Proactive problem solver that is solutions oriented
-2+ book industry experience
-Positive attitude/team player
-Proficiency in Social Media Applications:  FB, Twitter, Pinterest, Instagram, Google+
-Basic understanding of Cision, PR Newswire, and MediaBistro
-Proficiency with web and social media analytics
-Independently manages work flow
-Excellent communication skills, able to effectively communicate and manage clients
-Strong social media writing skills

-Social Media Campaign Execution – Develop strategy and execute social media campaigns – including content strategy, content generation, consultation, social media audit, and social media reporting
-Support traditional media campaigns through social media platform content strategy and  execution
-Social Media Business Development – Communicate with potential social media clients, write social media campaign proposals and work with potential clients to close contracts.
-PR by the Book Content Management – Create strategy and content for PR by the Book social media outreach for all social media applications – Blog/Website/Twitter/ Facebook/Pinterest/Google+/LinkedIn.
-Attend client and potential client meetings (evening/weekends occasionally).
-Manage web and social media analytics for and client campaigns.
-Occasional travel to attend industry conferences, social media conferences and speak at writing conferences on social media topics.
-Research newsworthy topics/events, angles, influencers and social media trends.
-Manage the social media intern.

IT Qualifications (hardware/software/applications):
-Mobile phone
-High Speed Internet Connection (3 mb down and 1mb up)
-GoogleApps for Business (gmail/Google docs/Spreadsheets/Presentation)
-Mac/PC basic skills
-Solve360 (project management application)

Digital Media Coordinator Core Skills
-Good client and team communicator
-High level social media knowledge
-Book Industry knowledge
-Exceptionally creative – strategy/content generation/proposals/social media applications
-Consultative sales – write proposals for social media clients and add-on social media service

-Self-directed workflow within scope of work
-Proactively solve problems
-Adheres to company policy and procedures
-Delegates to Assistant Publicist or intern as needed

-Consistently establishes buy-in from team to solve client issues
-Can spot and resolve client/campaign issues relating to social media
-Lead social media strategy sessions
-Vocal and active at team meetings and other company functions
-Mentors publicity team on social media knowledge/strategy

Client Confidence
-Inspires confidence and high level of trust with clients
-Needs no assistance at understanding and communicating client’s message via social media

 To apply, please send your resume and cover letter to Babs Chandrasoma at

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POSTED BY prbythebook ON February 3, 2015

by Guest Blogger, Susan Mary Malone of Malone Editorial, @MaloneEditorial People write nonfiction for so many reasons. Whether penning a memoir, a business manual, a psychological how-to, or a host of other nonfiction categories, writers get a bit bumfuddled by narrative voice. You know—the tone, the structure, whether to be scholarly or conversational—all these questions arise when […]

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POSTED BY prbythebook ON January 29, 2015

by Paxton Kelly, @PaxtonKelly3 This past Thursday, I listened in on a webinar titled “How To Launch Your Big Idea”, hosted by Greenleaf Book Group’s Manager of Brand Strategy, Scott James. The presentation started off with a quote by Victor Hugo, “nothing is more powerful than an idea whose time has come.” James shared tips […]


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POSTED BY prbythebook ON January 12, 2015
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The people of Austin love to make their voices heard. From activist to musician, foodie to wine connoisseur; the voices of Austin are a force to be reckoned with. Talented, hard working and unceasingly creative, media of Austin work to recognize the accomplishments, oddities and dreams of our unique city. PR by the Book has […]


How to Become a Millionaire and Enjoy the Ride! Author Michael Wigge Pursues the American Dream

POSTED BY prbythebook ON January 9, 2015

The One Million Dollar Challenge! The challenge of making one million dollars in one year and laughing all the way to the bank seems like an impossible dream. But award-winning challenge seeker Michael Wigge is ready to take on this super-challenge – he‘s willing to go for the million. He wants to prove that the American Dream still […]


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