POSTED BY prbythebook ON May 21, 2013
If you’re an author, we know you know how to write, but are you really using your skills to your full advantage? Don’t limit yourself to only creating the content for your book…
Creating content in the form of a blog can be a very powerful for bringing potential readers to you.
Why do you need to be doing this?
- Creating Content helps supports your business goals
- Feedback from blog readers and social media followers can be used as your own market research
- Become an information source for your industry
- Extend and control your online brand
- Introduce people to your personality and other interests
Tips on blogging/content marketing:
- Fine your own voice and your tone
- Avoid polarizing topics as best you can
- Find other experts and to connect with and utilize as guests
- Use calendars to avoid getting to each week without any ideas for blog posts
- Photos, videos and links are especially good for engaging content
- Stay active on social media!
Are there any other tips you’ve learned along the way with your own blog?
Tags: authors, blogging, Content Marketing, Social Media
{ 1 } COMMENTS
POSTED BY prbythebook ON November 6, 2012
I’ve worked in the publishing industry for a bit over five years now, and much has changed, even in this short period of time. The rise of e-books and social media, the fall of Borders and shuttering of major print publication, and a fair amount in between. With all of that said, there are a [...]
Tags: authors, publicity tips, Social Media
{ 0 } COMMENTS
POSTED BY prbythebook ON November 1, 2012
When we met Judy Gann and learned more about her site, Library Insider, a tool to assist authors in reaching the public library market, we wanted her to share her knowledge with the rest of our world. Today we have a guest post from Judy, giving us the inside scoop on promoting to public libraries. [...]
Tags: authors, marketing, public libraries
{ 0 } COMMENTS
POSTED BY prbythebook ON October 18, 2012
Six lessons from the new school of online book promotion ☐ Hone your online brand Step one in book publicity is branding, and yet so many authors miss it. Do not proceed to the steps below until you have established your online platform. A publicist is essential in helping you develop and streamline your message [...]
Tags: authors, book launch, Social Media
{ 0 } COMMENTS
POSTED BY prbythebook ON October 11, 2012
When talking to potential clients, one of the most important factors we’re making decisions around is the publishing date for their book. It can determine quite a lot for our strategy. How much does it really matter, you ask? Just check out these tips from our friend Corrin Foster, Marketing Manager at Greenleaf Book Group. [...]
Tags: book publicity, pub tips
{ 0 } COMMENTS
