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Five Tips for Winning Book Publicity

POSTED BY prbythebook ON June 1, 2016

Five Tips for Winning Book PublicityHere at PR By the Book we don’t believe in a one size fits all book publicity strategy. Every book, author and expert is different, and we know it’s important to take the big picture into account.

Publicity is about more than spreading the word for your latest book. Good publicity will build your tribe, grow your following, and increase brand recognition every step of the way. Start thinking strategically about your brand as a whole!

Read on for our top five tips for winning book publicity.

1. Position yourself as an expert

The media want to hear from “experts” that can talk about, analyze and help us see issues through a different lens. Positioning yourself as an expert on a topic rather than an author of a book will expand the possibilities for media that will want to hear from you.

2. Think about long term value

What is more valuable to you in the long term? Selling one book for 20 dollars or gaining a loyal following across your social media? Both have value, but active members of your tribe will stick with you for the long term.

3. Be a consumer of the media as much as you can

Read what’s going on, stay abreast via social media and keep up with local and national news. It’s going to keep you educated on how to plug yourself into national and local conversations.

4. Know that social media is not a fad, it’s not going anywhere

Publicity and social media work together in this day and age. Once you get media hits it’s important to share them like crazy on your social channels. Sharing on your website and on social media will give hits a shelf life.

5. It’s not about quantity, it’s about quality

Knowing your target audience and what makes sense to communicate to them is key! Get creative and think outside the “book section.” Does your expertise relate to lifestyle or health? Take advantage of these opportunities to pitch creatively. Local newspaper, TV and radio are great places to start building your expert brand. And the more media you get, the more credentialed you are in both your media history and your position as an expert.


Like our tips? Follow us on Twitter and like us on Facebook for the latest book industry news and publicity tips. Ready to level up your publicity game? Contact us!

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Marketing Like A Bestseller: What’s Next?

POSTED BY prbythebook ON April 7, 2016
Marketing Like A Bestseller: What’s Next?

This is our fourth and final post on Marketing Like a Bestseller, lessons from Elizabeth Gilbert’s nine month campaign for Big Magic: Creative Living Beyond Fear. In our last post, we discussed the value of creating strategic partnerships to expand the reach of the campaign.  Now, we’d like to discuss what happens once the release date has come and […]

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PR or Social Media: What Does Your Book Need? [INFOGRAPHIC]

POSTED BY prbythebook ON January 14, 2016
PR or Social Media: What Does Your Book Need? [INFOGRAPHIC]

Many authors come to PR firms searching for PR help, only to discover they aren’t ready for a publicity campaign. That’s okay! (Really.) Our ultimate goal is to help you build your brand, whether that’s through PR or social media – or both. Use this handy infographic to help you determine which path you should start on with […]

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How to Get Book Reviews (and Why They Matter)

POSTED BY doug ON May 4, 2015
How to Get Book Reviews (and Why They Matter)

by Guest Blogger Amy Edelman, Founder & President of IndieReader, @IndieReader Marketing a book is a bit like making great cookies.  There are certain ingredients that are important to include— all-purpose flour, for instance—and others that might seem optional (chopped beef jerky?).  However, it’s the beef jerky—or in this case, the review—that make the rest of the […]

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How To Publish A Book In 10 Steps

POSTED BY prbythebook ON April 2, 2015
How To Publish A Book In 10 Steps

by Guest Blogger Tim McConnehey, Publisher at Izzard Ink Publishing, @izzardink Self-publishing doesn’t have to be a daunting task if you abide by the following 10 steps when publishing a book: Step 1- Complete Manuscript Rough Draft This is one of the toughest steps of publishing your own book. It is not uncommon to take months to years to […]

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