According to media pro Ellie Scarborough, your online video (like a book trailer, video demo, electronic press kit, or other promotional clip you post on your website) should be no longer than 2:30.
We are super happy to Ellie address the question – it’s one we’re asked all the time. Watch and learn.
Ellie is a former NBC broadcast journalist and founder of Media Bombshell (as well as the delightful owner of Pink Kisses). Media Bombshell is a boutique-consulting agency that helps small business owners create thriving communities of loyal customers by leveraging the power of purposeful messaging and powerful soundbites.
Sideways is probably one of my favorite movies in the whole wide world. It is a story that (much like fine wine) has gotten even more appealing to me with time, with a main character I empathize with — even relate to — as I get older. Paul Giamatti is such a perfect foil to [...]
Guest Post from The Insourcer Marika Flatt, founder of PR by the Book, dishes on blurbs with the insightful blogger: Dr. Liz Alexander of The Insourcer. Marika Flatt of PR by the Book: Why Book Blurbs Matter (and Which Ones). It’s never too soon to discover what needs to be done to enhance and promote [...]
By Emily Southard-Bond My husband is not my best friend. He’s pretty super, in fact, he’s easily my favorite person, but my best friend? He is not. And the truth is, he shouldn’t be…that is according to the insightful Dr. John Townsend, clinical psychologist and author of How to Be a Best Friend Forever: Making [...]
Websighting: Article on Amanda Krauss by USA Today reminds me of what I wanted to be. By Emily Southard-Bond When I was six I had a very clear idea of what I wanted to be. I had very little desire to fly a plane, become the president, or be a glamorous movie star. The dream-jobs [...]
