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Everything You Wanted to Know About Facebook Live, But Were Afraid to Ask

POSTED BY prbythebook ON December 8, 2017

By Leslie Barrett

Facebook Live is a fairly new and very innovative tool to instantly engage with your Facebook followers in real time. With Facebook Live you can:

  • Let your fans know about an upcoming event.
  • Livestream from your event, invite people to join you at a location.
  • Share an exclusive backstage peek at a TV or radio station before your interview – remind people where you are and to tune in!
  • Celebrate your release date event/launch party festivities.
  • Promote a special month/date/holiday that coincides with your book/platform.
  • Reach new audiences in new ways with tips, teasers, tutorials.

With just your smartphone and a strong connection, you can tell your story, give a demonstration, and promote your book, event or platform. You can do this solo or if you have someone that you want to interview live, this is the way to go!

You can use your computer or your smartphone to go live. If you are using your phone, use a tripod or lean your phone against something steady and make sure the lighting and sound are good! When you are set and ready, click the video camera symbol followed by the word(s) Live or Live Video, you may have to grant access to your microphone and camera before going past this point.

Follow the directions on the screen for who can see your post and where it can be viewed. Then, when you are ready, tap the red circle with the video camera inside and start your live video! Don’t be intimidated. The great news is that you can immediately delete your post if you have spinach in your teeth or a cat creeps into the background.

There are all sorts of fun editing tools and filters to enhance your video, but that will come later. Work on the basics first. Play around with it. After you’ve mastered the basics, google Facebook Live, you’ll find tons of tips, tricks and fun ways to use your newly mastered social media skills. Here are a few things to keep in mind before you get going:

  1. Tell people ahead of time when you are going to broadcast – you’ll want someone to be watching and the more the better, of course! If you are an active client of PR by the Book, let us know when you are planning to go live and we will promote and send our followers your way as well.
  2. Write a compelling description before going live – capture people’s attention and let them know what your broadcast is about. Also, plan your script: your interview, talking points and closing, make it flow, practice it a few times until you are comfortable with being on live camera.
  3. Ask viewers to follow you and to sign up for a notification when you go live. There is a “follow” button on their screen.
  4. Say hello to commenters by name and answer their questions – everyone loves a shoutout! If you are using your phone, you might not be able to see the comments, so let people know ahead of time that you’ll be responding to them later. If you are on your computer, you’ll be able to see who’s watching.
  5. Be creative and go live often. Have fun!

This is a great way to engage your fans/readers/audience, thanks to the inventiveness of Mark Zuckerberg and his team.

 

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Lifestyle and Diverse Workforce

POSTED BY Babs Chandrasoma ON May 12, 2017
Lifestyle and Diverse Workforce

Until the early millennium, the workplace consisted of a physical location, 9-5 work day and limited PTO (paid time off).  Employees were expected to be punctual, perform the job functions and focus on the corporation success. Over the last 5-10 years a new concept has emerged,  the lifestyle company, where the focus has shifted to […]

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What No One Tells You About How to Price Your Book

POSTED BY doug ON August 4, 2015
What No One Tells You About How to Price Your Book

Pricing your book properly may be the most important marketing decision you will make as a self-publisher. The price you choose will determine your sales, revenue, profits and opportunities for long-term growth. However, there is a big difference between pricing for sales through retail stores (including bookstores) and to non-retail buyers. You can improve your […]

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How to Get Book Reviews (and Why They Matter)

POSTED BY doug ON May 4, 2015
How to Get Book Reviews (and Why They Matter)

by Guest Blogger Amy Edelman, Founder & President of IndieReader, @IndieReader Marketing a book is a bit like making great cookies.  There are certain ingredients that are important to include— all-purpose flour, for instance—and others that might seem optional (chopped beef jerky?).  However, it’s the beef jerky—or in this case, the review—that make the rest of the […]

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How to Help Families this Holiday

POSTED BY prbythebook ON December 5, 2013
How to Help Families this Holiday

by Ashley Lauretta, Assistant Publicist, @ashley_lauretta Here at PR by the Book we are thrilled that it is the holiday season. This year, we learned of a request from a place in Austin that is really dear to our hearts — and we wanted to take the time to share a way that you can help […]

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