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PR by the Book - 10 Years

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We’re Hiring: Social Media Publicist

POSTED BY prbythebook ON April 2, 2013

Job Title: Social Media Publicist – Part-time/Contract

Job Description: The social media publicist position will assist the publicity team to develop, execute, and monitor social media campaigns for publishing houses, independently published authors, experts and businesses. Key book genres represented include: business, food, children’s, parenting, lifestyle, self-help, Christian and fiction. Position includes: executing social media campaigns, coordinating with online media campaigns when necessary, social media responsibilities for traditional media relations campaigns, PR by the Book social media activities, proactive client communication, collaborating and executing delegated assignments from team members.
Qualifications:

– Self-starter with initiative and creativity
– 2+ years of social media/PR campaign development & execution
– Proactive problem solver that is solutions oriented
– Interest in books
– Positive attitude/team player
– Proficiency in Social Media Applications: FB, Twitter, Pinterest
– Understanding of Cision, PR Newswire, Blogdash and MediaBistro
– Independently manages work flow
– Excellent communication skills
– Strong social media writing skills

Responsibilities:

– Develop and execute social media campaigns.
– Social media review and consultation, content generation, ongoing social media audit and support.
– Communicate/create online voice for client.
– Support traditional media campaigns through social media platforms.
– Assist with writing social media potential client proposals.
– Occasional travel to attend industry conferences and assist publicity team with media meetings to develop media relationships.
– Research newsworthy topics/events, angles, influencers and social media trends.
– Attend client and potential client meetings(evening/weekends occasionally).
– Manage content for PR by the Book website and blog – includes writing original content and finding guest blogger opportunities
– Lead PR by the Book social media outreach
– Occasionally find opportunities to reach out to influencers/media via social media for any PR by the Book clients
– Familiarity with Google Analytics
– Manage Google Analytics Reports for prbythebook.com and marikaflatt.com

IT Qualifications (hardware/software/applications):

– Mobile phone(preferred – not required) – Apple 4g(iOS5) or Android 2.3(Gingerbread)
– High Speed Internet Connection(3mb down and 1mb up)
– Microsoft Office
– GoogleApps for Business (gmail, Google docs)
– Basic understanding of Google Analytics
– WordPress
– Filemaker
– VOIP phone system
– Mac or PC basic skills
– Solve360

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns, social media campaigns, publishing consultation, small business publicity, and publicity tours for authors and experts. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and co-working options.
Interested applicants please submit your resume to babs@prbythebook.com. In your email, please indicate the title of the position to which you are applying.

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Wishing Amazon’s Acquisition of Goodreads was an April Fools joke?

POSTED BY prbythebook ON April 1, 2013
Wishing Amazon’s Acquisition of Goodreads was an April Fools joke?

It was announced last week, so the timing of this news would exempt it from any April Fools pranks: Amazon is acquiring Goodreads. There was one sentiment most people shared about Amazon’s acquisition of Goodreads: Wow. Otherwise, the population seems to be split pretty much 50/50 about this news. Some readers and authors see it […]

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PR by the Book Announces New Publicity Staff

POSTED BY prbythebook ON January 15, 2013

Austin-based publicity firm PR by the Book continues to grow, announcing the addition of a pair of new publicists. Industry veteran Jason Jones will be taking on the role of Senior Publicist. Jones has 15 years of combined public relations experience, having spent 10 in professional baseball and corporate communications before joining Nashville-based Thomas Nelson […]

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Writer’s League of Texas Book Awards 2013

POSTED BY prbythebook ON January 10, 2013
Writer’s League of Texas Book Awards 2013

Hey y’all! This year, the Writers’ League of Texas Book Awards Contest will be open exclusively to authors who live in Texas.   Did you publish a book in 2011 or 2012? Do you live in the state of Texas? If your answer to both these questions is yes, we invite you to enter the […]

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The 2013 Eric Hoffer Book Award – Last Call for Entries

POSTED BY prbythebook ON January 8, 2013

Each year, independent publishers release extraordinary books to little or no recognition. The Eric Hoffer Book Award recognizes excellence in publishing. A single registration gives you six ways to win by genre, press, the Montaigne Medal, the da Vince Eye, the First Horizon Award, and the Hoffer grand prize. The least expensive way to promote […]

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