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PR by the Book - 10 Years

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PR by the Book Team

We’re Hiring A Publicist!

POSTED BY prbythebook ON August 4, 2014

Job Title: Publicist

Description: A publicist develops and executes PR (and, occasionally social media) campaigns for publishing houses, independently published authors, experts and businesses. Key book genres represented include: Christian/ religious, fiction, business, children’s, parenting, lifestyle, self-help. Position includes: executing and maintaining media relations campaigns, proactive client communication, collaborating and delegating to team members.


  • Self-starter with initiative and literary creativity
  • 2+ years of PR campaign development/management, and execution
  • Proactive problem solver that is solutions oriented
  • Interest in books
  • Positive attitude/ team player
  • Understanding of Cision, PR Newswire, and MediaBistro
  • Excellent communication skills
  • Proficiency in social media: Facebook, Twitter, Pinterest
  • Independently manages work flow


  • Write press packs, experts pages, sample media questions and media pitches.
  • Communicate with potential leads and develop PR campaign proposals.
  • Manage campaign execution and client communication.
  • Identify opportunities for contributed articles and tip lists for clients.
  • Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage/schedule media requests for clients.
  • Maintaining database with media contacts and media results.
  • Attend client events/book tours as needed.
  • Occasional travel to attend industry conferences and media meetings to develop relationships.
  • Attend client and potential client meetings (evening/weekends occasionally).
  • Research media, newsworthy topics/events and angles/pitches online.
  • Social media outreach and write blog posts for company website.
  • Work closely with chief publicity strategist to craft and execute PR campaigns.
  • Maintain communication with client via phone, email for monthly updates and goal setting.

IT Qualifications (hardware/software/applications):

  • Mobile phone(preferred – not required) – Apple 4g(iOS5) or Android 2.3(Gingerbread)
  • High Speed Internet Connection(20mb down and 5mb up)
  • Microsoft Office
  • GoogleApps for Business (gmail, Google docs)
  • Basic understanding of Google Analytics
  • WordPress
  • Filemaker
  • VOIP phone system
  • Mac or PC basic skills
  • Solve360

Publicist Skill Sets

  • Carry out solo regional/local media meetings and client media escort
  • Good communicator
  • High level PR knowledge
  • Book industry knowledge
  • Consistent local/regional/quality/notable media hits with inconsistent national media hits
  • Exceptionally creative – hooks/angles/proposals/press releases/pitches
  • Attend conferences/industry meetings/panels
  • Primarily executes B/C media relations campaigns and blog tour/online media campaigns
  • Sales development – write proposals for B/C clients


  • Self-directed workflow within scope of work
  • Attempts to proactively solve problems
  • Solutions capable/limited solutions oriented execution
  • Adheres to company policy and procedures
  • Independently manages workflow within scope
  • Delegates to Assistant Publicist, support staff and interns


  • Able to regularly spot and resolve client/campaign issues
  • Consistently contributes at strategy sessions
  • Vocal and active at team meetings and other company functions
  • Mentors assistant publicists and interns on publicity knowledge/creativity, book industry knowledge, professionalism and company culture

Client Confidence

  • Inspires confidence and high level of trust with clients
  • Needs limited assistance at understanding and communicating clients’ message

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns, social media campaigns, publishing consultation, small business publicity, and publicity tours for authors and experts. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, competitive benefit package including health insurance, virtual office and co-working options.

To apply, send your resume to Please indicate the position you are applying for in the subject line.


Lesson from a PR by the Book Intern

POSTED BY prbythebook ON June 20, 2013
Lesson from a PR by the Book Intern

by Business Development Intern, Draike De La Garza  Public relations is the art and social science of analyzing trends, predicting consequences, counseling organization leaders, and implementing a planned direction of action that will serve to meet the goals set by the organization. At PR by the Book, my title for the spring semester was Business […]

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PHOTO CONTEST: What has four eyes and four legs? Your dog in glasses!

POSTED BY marika ON June 20, 2012

LET’S SEE YOUR DOG IN GLASSES! Share funny photo of your dog wearing glasses for a chance to win a signed copy of Arlo Needs Glasses by Barney Saltzberg. Be silly, but promise to not put your pup through too much embarrassment. Here’s how to enter the “My Dog Needs Glasses!” photo contest! Post your […]

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BEA Rundown, Part 1: Tolly’s Tale

POSTED BY doug ON June 11, 2012
BEA Rundown, Part 1: Tolly’s Tale

As the great Western thought leader Natasha Bedingfield once said, “no one else can speak the words on your lips / drench yourself in words unspoken / live your life with arms wide open / today is where your book begins / the rest is still unwritten.” This is probably what also inspired the great […]


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POSTED BY doug ON May 24, 2012
Come have a drink with PR By the Book — in New York!

Attention New Yorkers and BEA attenders!  We are heading eastward soon, and we’d like you to come hang out with us.  Who’s up for some literature and libations? On Monday, June 4, 5:00pm at Bourbon Street Bar & Grill (346 W. 46th St.) we’ll be clinking drinks with some of our favorite book bloggers and […]


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