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PR by the Book - 10 Years

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PR by the Book Team

DK Eyewitness Top 10 Travel Guides

POSTED BY prbythebook ON October 20, 2017

Length of campaign: May 2014- December 2014 (8 months) Publisher: DK Publishing

Top 5 Media Hits:

  •    Global Traveler Magazine
  •    Chicago Tribune
  •    Red Eye Newspaper
  •    Baltimore Sun
  •    The Orlando Sentinel

Strategy:

  1. Developed a solid galley/ARC/finished copy media list and have those mailed with our press kit.
  2. Individualized pitching to travel editors, freelance travel writers, and travel bloggers, highlighting specific destinations included in the guides, such as Ireland.
  3. Organized a high-level travel blog tour to include giveaway, excerpts and features.

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Case Study: Patagonia Tracking Gobi Grizzlies by Douglas Chadwick and Joe Riis

POSTED BY prbythebook ON October 19, 2017
Case Study: Patagonia Tracking Gobi Grizzlies by Douglas Chadwick and Joe Riis

Summary In a remote desert in Mongolia lives the world’s rarest bear. Ursus arctos gobiensis—Gobi grizzly bears. Today, no more than three to four dozen individuals remain. In Tracking Gobi Grizzlies, wildlife biologist Douglas Chadwick creates a portrait of these rarest of bears’ fight for survival in one of the toughest, most remote settings on […]

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Case Study: Surf is Where You Find It by Gerry Lopez

POSTED BY prbythebook ON October 18, 2017
Case Study: Surf is Where You Find It by Gerry Lopez

Length of campaign: October 2013- June 2014 (9 months) Publisher: Patagonia Books Top 5 Media Hits:    KHON2 News (FOX)    Honolulu Star    Eastern Surf Magazine    Haynes Publishing Group    Santa Cruz Sentinel Strategy: Developed a solid galley/finished copy media list and have those mailed with our press kit to surf/sport/outdoor media outlets, […]

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Case Study: Kid Crazy and the Kilowatt King by Claudio Sanchez

POSTED BY prbythebook ON October 17, 2017
Case Study: Kid Crazy and the Kilowatt King by Claudio Sanchez

Summary Claudio Sanchez is the frontman for the band Coheed and Cambria, and the creator of several comic books, including the New York Times best-selling series The Amory Wars, and the critically acclaimed titles Translucid, Key of Z and Kill Audio, co-written with his wife, Chondra Echert. A project that started as a rock opera […]

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Case Study: Jane Two by Sean Patrick Flanery

POSTED BY prbythebook ON October 13, 2017
Case Study: Jane Two by Sean Patrick Flanery

Summary Sean Patrick Flanery, the actor best known for his roles in The Boondock Saints, Powder, Dexter, and the Young Indiana Jones series, made his debut into the literary world with Jane Two (Hachette Book Group/Center Street). Jane Two is a coming-of- age novel on the “firsts” of youth, inspired by Sean’s upbringing in the […]

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