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Sweet Debbie’s Organic Treats: Allergy-free & Vegan Recipes from the Famous Los Angeles Bakery — Debbie Adler

POSTED BY prbythebook ON September 14, 2016

sweet debbie's organic treats

In July 2013, long-time cook and bakery owner Debbie Adler asked PR by the Book to help with the launch of her cookbook, Sweet Debbie’s Organic Treats: Allergy-free & Vegan Recipes from the Famous Los Angeles Bakery (Harlequin).

When Debbie found out her son had life-threatening food allergies, she learned how to bake and cook the way she does to save her son’s life. She transformed her sugar-free L.A. bakery to serve up goodies that are still delicious but completely safe, too. The vegan, allergy-free treats at Sweet Debbie’s gained a loyal following, including celebrity customers Gwyneth Paltrow, Felicity Huffman, Ray Romano, Melissa Joan Hart and many others.

Her wide fan base and expanding platform in the food allergy community, where she is a regular speaker and educator, made her a great media source for allergy-free baking, a hot topic in food and health news. With her book, we went after opportunities in general market media, in addition to the niche, but rapidly growing food allergy community.

Catering to traditional parenting outlets and general market television, we focused on ‘baking with the seasons’ stories. OC Mom Blog ran Debbie’s recipes for back to school. L.A.’s ABC Morning News brought Debbie on to cook healthy Halloween treats, and Los Angeles Times featured Debbie in “How to stay gluten-free and still love the Thanksgiving feast.” Debbie also cooked for CBS Morning News Indianapolis and the nationally aired morning news show from CW.

Sweet Debbie’s Organic Treats got traction through newspapers, including The Philadelphia Inquirer, Detroit News and St. Louis Post-Dispatch and a number of parenting magazines like Colorado Parent, L.A. Parent, M Magazine, Alaska Parentand Calgary’s Child. The national NPR program “Here and Now” also featured the book. Today, several months after our long-term campaign has ended, Debbie continues to be in the news making sure “no child is denied a cupcake.”

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Kitchenability: The College Student’s Guide to Easy, Healthy, and Delicious Food — Nisa Burns

POSTED BY prbythebook ON September 14, 2016
Kitchenability: The College Student’s Guide to Easy, Healthy, and Delicious Food — Nisa Burns

When it comes to the food world, a little book with a big message is a big challenge. But, with first-time author Nisa Burns, we also knew we had a big opportunity. Here was a young culinary graduate with a fantastic niche: she wanted to teach kids her age how to cook in small college […]

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Jolt, One Big Thing and Unique — Phil Cooke

POSTED BY prbythebook ON September 14, 2016
Jolt, One Big Thing and Unique — Phil Cooke

Authors like Phil Cooke – a screenwriter, film producer, international speaker – can do, and write, almost anything. But for versatile folks like this, it can be hard to isolate their “one big thing.” That’s why we distilled Phil’s message down to several simple, lifestyle-ready topics when his book, One Big Thing, released. A master […]

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A New Way to be Human: 7 Spiritual Pathways to Becoming Fully Alive — Robert V. Taylor

POSTED BY prbythebook ON September 14, 2016
A New Way to be Human: 7 Spiritual Pathways to Becoming Fully Alive — Robert V. Taylor

Robert V. Taylor is a man of firsts. The first openly gay Episcopal dean in the U.S., he was also a first-time author when he came to us. His book – A New Way to be Human: 7 Spiritual Pathways to Becoming Fully Alive – was part memoir of an amazing life story (one that […]

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The Principle Gang series — Bli and Dan Dugi

POSTED BY prbythebook ON September 1, 2016
The Principle Gang series — Bli and Dan Dugi

With 35+ combined years of family medicine  experience, Bli and Dan Dugi sought out PR by the Book to assist in their mission to help children and parents outside of the examination room. The Dugis co-founded The Dugi Group, LLC, which aims to promote health, wellness, and educational development. When they began discussing brand development […]

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