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DK Eyewitness Top 10 Travel Guides

POSTED BY prbythebook ON October 20, 2017

Length of campaign: May 2014- December 2014 (8 months) Publisher: DK Publishing

Top 5 Media Hits:

  •    Global Traveler Magazine
  •    Chicago Tribune
  •    Red Eye Newspaper
  •    Baltimore Sun
  •    The Orlando Sentinel

Strategy:

  1. Developed a solid galley/ARC/finished copy media list and have those mailed with our press kit.
  2. Individualized pitching to travel editors, freelance travel writers, and travel bloggers, highlighting specific destinations included in the guides, such as Ireland.
  3. Organized a high-level travel blog tour to include giveaway, excerpts and features.

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