Frequently Asked Questions
When
should I begin a publicity campaign?
The
ideal time to begin a publicity campaign is 2-3 months prior to your book's
publication date or product launch. This schedule gives enough time to prepare
press materials, get them edited, build media lists and distribute press
materials prior to the ideal time for you to be conducting interviews. However,
many clients begin 1 month prior to a launch or even after a product/ book
is on the market.
If
I have a publisher, how do you work with them?
PR by the Book, LLC has a great deal of experience in working with a publishing
house and complementing the efforts of the in-house team. Our team coordinates
publicity work with the publisher's team so that the "right hand knows what
the left hand is doing". This is always a very seamless process and the
publisher is always very appreciative of the publicity generated.
How
many books should I hope to sell?
The average first-time author (self-published or with a small publisher)
sells approximately 5,000 books. Publicity is designed to spur consumer
sales; however, PR by the Book, LLC will not make any guesses on how many
books you will sell. There are many variables at stake in this scenario,
including how successful you are at being interviewed.
How
many interviews/ reviews will I get?
Again,
we can make no guarantees on media coverage since that is out of our control.
However, if we agree to represent you, you can be assured that our team
will work diligently to secure a steady stream of media coverage for you
and your product/ event/ concept. Variables outside of our control include:
what's happening in or controlling the news; the attitudes and likes/dislikes
of the media; how good you are at being interviewed; what else is on the
market competing for the same coverage. Having said that, we have a great
deal of experience in creatively pitching to the media and have developed
very good relationships with media representatives, which results in media
exposure for our clients.
How
do I submit my book/ product for publicity representation?
The first step is to email Marika Flatt your information, including details
about yourself and your product so she can get an idea of what the campaign
would entail. All potential clients are reviewed based on a vision for a
successful publicity campaign. Not everyone will be a good fit with PR by
the Book, LLC and vice versa. All books/ materials are reviewed prior to
accepting a client. After we agree that you and PR by the Book, LLC are
a good fit, you will receive a proposal/ contract via email and are given
a 14-day window to sign while your space is held. Depending on the client
load at the time, you will be told when the first-available month is for
your promotion.
What
are your fees/ pricing?
Full scale media campaigns are charged monthly retainers and a la carte
services are offered at an hourly rate. Contact PR by the Book, LLC
for details.
What media outlets have
you worked with before?
O, The Oprah Magazine
New York Times
Wall Street Journal
Los Angeles Times
USA Today
CNN TV and radio
CNBC
MSNBC
FOX News Channel
USA Radio Network
The Discovery Channel
Fox Sports Southwest
Wireless Flash News Wire
Associated Press
Scripps Howard
Knight Ridder News Wire
ABCnews.com
ABC Nightly News
Nightline
Readers Digest
Newsweek
Christian Retailing
Beliefnet
Texas Cable News
Dallas Morning News
New York Post
Washington Times
Washington Post
FamilyNet national TV
American Family Radio Network
Religion News Service
Fitness magazine
Woman's World
* Hundreds of daily and weekly newspapers; national, regional and local
magazines; radio and television stations across the country and Internet
publications.