When should I begin a publicity campaign?

The ideal time to begin a publicity campaign is 2-3 months prior to your book’s publication date or product launch (unless you need galleys mailed out, in which case, that should be done 4-6 prior to pub date). This schedule allows enough time to write press materials, edit materials, build media lists and distribute press pitches prior to the ideal time for you to be conducting interviews. However, a campaign can be started after this point.

If I have a publisher, how do you work with them?

PR by the Book, LLC has a great deal of experience in working with publishing houses and complementing the efforts of the in-house team. Our team coordinates publicity work with the publisher’s team so that the “right hand knows what the left hand is doing”. This is a seamless process and the publisher is always very appreciative of the publicity generated. We also keep the publisher updated on media results so they can alert sales teams.

How many books should I hope to sell?

Publicity is designed to spur consumer interest in you and your product. PR by the Book will not make any guesses on how many books you will sell. There are many variables at stake in this scenario, including how successful you are at being interviewed.

How many interviews/ reviews will I get?

Publicists can make no guarantees on media coverage since that is out of our control. However, if we agree to represent you, you can be assured that our team will work diligently to secure a steady stream of media coverage for you and your product/ event/ concept. Variables outside of our control include: what’s happening in or controlling the news; the attitudes and likes/dislikes of the media; your interview skills; what else is on the market competing for the same coverage. Having said that, we have a great deal of experience in creatively pitching to the media and have developed excellent relationships with a wide variety of media members, which results in media exposure for our clients.

In what ways are book signings and bookstore events beneficial?

Book signings offer many benefits beyond book sales. They provide opportunities to meet readers and bookstore staff face to face. Creating a memorable impression with bookstore staff will encourage them to continue to sell the book long after your event. If your book is part of an active publicity campaign, bookstore events give the media an additional reason to schedule you for a show or article. Finally, one of the best reasons to participate in a book signing is to get your book through the distribution pipeline and into the store.

Can you schedule events at venues other than a bookstore?

Yes. Event venues beyond bookstores may be appropriate for your target audience. We can schedule book signing events in libraries, schools, hospitals, churches, and any other suitable venues.

How do I submit my book/ product for publicity representation?

The first step is to email info@prbythebook.com or fill out the form on the contact page with information about yourself and your product so our team can get an idea of what the campaign would entail. Appropriate materials to submit are: book cover, bio, sample chapters, synopsis, website url. Potential clients are reviewed based on a vision for a successful publicity campaign and all books/materials are reviewed prior to accepting a client. If we feel that PR by the Book is a good fit for your project, you will receive a proposal and contract via email and are given a 14-day window to sign while your space is held. Depending on the client load at the time, you will be told when the first-available month is for your promotion.

What are your fees/ pricing?

Full-scale media campaigns are charged monthly retainers and a la carte services are offered at an hourly rate.
Contact us for details.

What media outlets have you worked with?

* Hundreds of daily and weekly newspapers; national, regional and local magazines; radio and television stations across the country and Internet publications.

Please email info@prbythebook.com to receive our official FAQ document, more information regarding book tour services, and a list of references.