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Guest Post: 3 Reasons You Need Media Training to Sell Your Book

POSTED BY prbythebook ON March 26, 2018

Reasons You Need Media Training to Sell Your Book

 Think you’re “good enough” on camera – let a network producer decide


By Paula Rizzo

Most authors and experts think they’re pretty good at speaking and getting their messages across. You may speak all the time as a keynote speaker giving talks for thirty minutes or even an hour. Or maybe you lead workshops and discussions.

Guess what?

None of that will prepare you for being interviewed in the media, especially when it comes to television. You may think you’re up for the challenge but when put on the spot you might not be as slick as you think. You have mere seconds to get your message across and make your point.

I’ve spent nearly two decades as a television producer in New York City and even won an Emmy award. Most recently I was the senior health producer for Fox News Channel for over a decade. That means I’ve conducted a lot of interviews and booked a lot of guests throughout my career.

And I’ve seen it all – experts who freeze on camera, who babble their way through an interview or there was even the one who turned bright red the entire time and never returned to a normal hue until we hit the commercial break. It was heartbreaking because all those media snafus can be prevented.

On the other side of the coin – do you know what the experts who were booked and asked back again and again had in common? They could hold their own on camera and gave my audience information they could use. Not to mention they also knew how to get a producer’s attention and become a go-to expert.

I’ve got you covered – I put together a complete checklist to become a media go-to that you can check out here.

I’ve left network news and now I’m a media consultant and train authors and experts. Having someone who’s been on the inside and knows what will really get you asked back can make or break your appearances.

Here are just a few benefits to being media trained:

  1. Confidence On Camera: What if you’re asked a question you don’t know the answer to? Or what if the host is combative in some way? Yikes! Being able to practice these scenarios and your go-to responses is like gold for any expert.

Some people don’t like being seen on video or being interviewed on camera. Practice makes perfect. When you’re being interviewed you want to come off cool, calm and collected. Plus you want to be sure your stomach isn’t in knots.

  1. Get Your Message Across: I’ve always looked at media as a public service and as an expert you should do the same. You want to get your message across but don’t forget why you’re doing it. It’s to inform and to change someone’s life for the better.

Be generous with the information that you share and never say, “oh it’s in my book.” Nope! A producer will never bring you in again again if you come off as too promotional. Media training will help you to get your message across so you come off as an expert, not a salesperson.

Let’s be honest – television is a visual medium. You need to look good. As soon as you grab a producer’s attention with your pitch idea they want to see what you look like and hear what you sound like. Media training will get you ready to pass any producer’s test and ensure you wear the right thing, sit the proper way on set and gesture appropriately without looking like Kermit the Frog flailing about. (Yep – I’ve seen this happen too!)

I know you might be thinking this all makes perfect sense but without going through some mock interviews and really trying it out – you’ll never know who you’ll perform. Nailing a media interview can make or break the success and life of your book. I’m an author too and believe me it pains me to know that the media isn’t interested in doing a commercial about my book. But they just don’t. They want experts who have an opinion and who can help their viewers or readers in some way. You have it in you but sometimes it takes a little media training to pull the genius out!

Check out my complete checklist to become a media go-to here for more insider tips and tricks.

About Paula Rizzo

A best-selling author and Emmy-award winning television producer for nearly 20 years, Paula has produced health, wellness, and lifestyle segments with a range of top experts, including JJ Virgin, Jillian Michaels, and Deepak Chopra. Most recently she served as the senior health producer for Fox News Channel in New York City for more than a decade. Today, she works with experts, authors, and entrepreneurs on how to position themselves for media (traditional as well as blogs and podcasts), build their lists, and engage customers and fans for their brands, books and businesses.

Paula’s also the co-creator of Lights Camera Expert – an online course geared towards helping entrepreneurs, authors and experts get media attention.  

Paula’s the founder of the productivity site and best-selling author of Listful Thinking: Using Lists to be More Productive, Highly Successful and Less Stressed, which has been translated into 12 languages and has been featured on many media outlets including Fox News, Fox Business, Prevention, Business Insider, Entrepreneur, Brides and made it on’s list of “Self Help Books That Actually Help.”

Get Paula’s “Checklist for Becoming a Media Go-To” at




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