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How to Go #BeyondMarketing on Twitter

POSTED BY doug ON November 11, 2015

How to Go #BeyondMarketing on Twitter

Last week, Twitter Small Business and HubSpot teamed up to offer a killer seminar on how to use Twitter to take your marketing efforts to the next level.

Missed the seminar? We’ve got you covered.

Here are some of the key takeaways for those looking to use Twitter to go #BeyondMarketing with your book (or brand) marketing efforts.

How to Go #BeyondMarketing on Twitter 1. THE CUSTOMER IS IN CONTROL.

What does this mean for marketing?

Statistics show that 86% of consumers skip TV ads, 91% unsubscribe from emails, 44% of traditional mail is not opened, and over 200 million people are registered on the Do Not Call list.

This means that inbound marketing (marketing that brings people in, not that goes out to get consumer’s attention) is key. Inbound marketing is the perfect combination of content, timing, and placement, bringing content to your audience. Remember, you can no longer interrupt consumers to get their attention – they’ll simply click away!

Instead, it’s important to provide value in order to drive trust and respect.

Twitter is the perfect tool to distribute your content and connect to new people, and it can help you build and engage your audience.

How to Go #BeyondMarketing on Twitter 2. Why Twitter

Why not Facebook or more traditional forms of marketing/advertising?

Twitter allows customers to truly opt-in.

It allows brands to request followers attention instead of forcing them into seeing your content.

Once someone has followed you, it’s an invitation for you to connect (not to sell).  36% of Twitter users who use it for holiday shopping have asked about it. This is an opportunity!

Find your audience where they are and engage with them. Twitter isn’t a megaphone – don’t treat it like one.

Want to take your content to the next level? Start utilizing rich media. 

Tweets with images, video, and other rich media receive 313% more engagement than simple text tweets. (They also receive 52% more retweets!)

Turn customers into brand advocates.

Stop focusing on sales! Start thinking about how you can expand your network – this is the first step to building an audience that will engage (and eventually buy) your book(s) or products in the future.

Social proof matters. Use customer testimonials, case studies, the number of social shares/users/downloads to build legitimacy and tell your story.

How to Go #BeyondMarketing on Twitter 3. What next?

It’s time to tap into the power of Twitter. Start a fresh campaign to grow your audience (and reach existing fans.) Think about your priorities, set a goal, and get started!

Whether you’re a beginner or a social media pro, we can help you get where you need to be. Learn more about our social media services here, or contact us to get started right away.

Can’t afford a full campaign? We offer social media coaching sessions that are tailored to your skill level in order to point your DIY social media campaign in the right direction.


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