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Marketing Like a Bestseller, Part Three: Creating Strategic Partnerships

POSTED BY prbythebook ON February 22, 2016

Marketing Like a Bestseller, Part Three: Creating Strategic Partnerships

When you’re marketing your book, you definitely don’t have to do it alone. If you’re hoping to create some partnerships that will help elevate your book marketing campaign, we have some great tips on marketing like a bestseller inspired by the successful campaign of Elizabeth Gilbert’s, Big Magic: Creative Living Beyond Fear.

In our last post in the Marketing Like A Bestseller series, we discussed ways to share content through an established online presence to build buzz about your upcoming book. One great way to expand your audience from your previous readers? Partner with similar brands who align with your book’s values!

During her publicity campaign, Elizabeth Gilbert partnered with Etsy for the reveal of her book cover and twelve different authors and creators for the making of her podcast. Here are a few tips to keep in mind when brainstorming partnerships for your upcoming book:

1. Create partnerships that align with the content of your new book

Elizabeth Gilbert has written a wide variety of books from fiction to spirituality to creativity. For Big Magic’s release, she didn’t partner with a popular spirituality blog (even though that would align with her overall brand). Instead, she decided to partner with Etsy, a company that promotes the creativity of everyone and gives those artists a medium to sell their work. This message aligns directly with the message of Big Magic.

Make sure when you partner with another brand, their values align not just with your overall brand but specifically with the message of your new book.

2. Get creative – partnerships come in all shapes and sizes 

Just because you’re a writer doesn’t mean you need to limit your partnerships to outlets focused on writing. In fact, the goal of a partnership is to reach an audience you would not otherwise have been exposed to. Any business that has a blog or social media presence can be a valuable strategic partner if their values align with those of your book.

3. It’s not a favor – define the value you’re adding to the partnership

When you decide to forge partnerships, make sure you have value to offer the brands you’re working with. Gilbert provided Etsy with the exclusive image of her new book cover and a video of how the cover was made. This content is incredibly valuable because it is shareable and will drive an audience to Etsy’s blog. When Gilbert partnered with creators to make a podcast she provided a platform for those creators to speak in depth on a particular matter important to them, and she shared these podcasts with her large social media following.

Never walk into a partnership thinking that the brand should be lucky to work with you. They’re not. Make sure that you have a plan to bring real value to your new partner.

With these tips in mind, we hope you’re able to create some great partnerships that provide value and help you embrace marketing like a bestseller. For more tips on book marketing inspired by Elizabeth Gilbert’s Big Magic, check out Part One and Part Two!

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