Parents Magazine: Worth the wait

POSTED BY elaine ON July 9, 2010

The July issue of Parents magazine, on newsstands now, features a blurb in the Money column about former PR by the Book client Dr. Prakash Dheeriya and his 20-volume children’s book series, Finance for Kidz. The series teaches children about money management, personal finance and planning for the future.

By sharing how Dr. Dheeriya, a college finance professor, discusses basic money concepts with his own children, ages 5 and 6, we were able to show the Parents editor that money management was not a topic too mature for very young children. In fact, it’s imperative for parents who want to raise “good financial citizens” as the author puts it.

The lesson in this case is again about patience. While it didn’t take months to coordinate and finalize the Parents placement (like it did for publicist Stephanie to secure the New York Times piece discussed in her recent post), we did have to exercise a different kind of patience by waiting 4 months to see that it actually made it into print. With last-minute editorial changes and a fierce competition for space, no one can guarantee your piece will run until the ink is on the page! And unfortunately for the patience-impaired (me!) it can seem like an eternity. But it is well worth the wait.

Tags: book publicity, children's books

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