Book PR Services
Media Relations Campaigns
PR by the Book, LLC offers 4-6 month publicity campaigns, strategically outlined to obtain the most media exposure possible for your author or book . Campaigns include strategy development, writing press materials, media pitching, follow up, and the scheduling of interviews and scouting journalists' queries on a daily basis.
Media Tour Execution
When you are planning to visit various cities, either for specific events or on business/ pleasure, PR by the Book, LLC will design a media tour, prepare media advisories and contact all appropriate media in each tour city. The goal is to schedule as many media hits in each city as possible. Whether you're visiting only one city or several, this service can make the difference in a successful event and/or promotional campaign.
Radio Campaign
PR by the Book, LLC prides itself on valuable contacts with radio producers and hosts across the country. If you are interested in conducting as many radio phone interviews as possible, we can arrange a radio "tour" that you can do from home and can be heard on radio stations from coast-to-coast.
Development of Press Materials
Press materials can include the following: AP (Associated Press) press release (for print media), broadcast press release (for radio/ TV), media advisories (for event promotion), biographies, sample media questions, sidebars, excerpts, and other appealing inserts for a press kit.
Constant Connections Campaign
As part of this PR maintenance campaign, you will be included on our "Experts List", which is distributed to media representatives on a daily basis. We will scout Profnet queries for you on a daily basis, looking for stories that you will fit as an expert source, and will continue to pitch you to media that is appropriate as we come across those opportunities. This campaign is only offered as a follow-up to a full-scale or tour campaign.
Consulting services include: strategy development, press material generation, and book promotion advice, among other types of consulting. Flatt has consulted many authors and small publishers on PR plans, launch dates and strategy and publicity execution, among other topics.