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PR by the Book Team

10 Ways Your Book Could Be Used as a Promo

POSTED BY prbythebook ON May 11, 2017

Book could be used as a promo
Retailers can purchase books for resale to their customers. Non-retail buyers, such as those in businesses, purchase books, not for resale, but to help them solve a business problem. This could be to increase the sales of an existing product, enter a new market, motivate employees or thank customers. Brian Jud shares with us 
Ten Ways a Company Could Use Your Book as a Promotional Item.

1. Ad Specialties

Your book could be given away to attract or retain customers, or as an incentive to purchase a particular product. Most likely it will be customized with the firm’s logo on your cover.

2. Premiums

A promotional product that is earned in some way to motivate or reward customers or employees.

3. Gifts

Fiction and nonfiction books may be the perfect gift during holiday seasons, for unusual events or for special marketing periods.

4. Coupons

Manufacturers may offer a dollars-off, in-pack, on-pack, or near-pack coupon entitling the bearer to a discount on your book.

5. Branding

They may use your book if they believe it is consistent with the image they have or want to create. Your book with a leather cover may meet that need.

6. Continuity programs

It is considered a continuity program if parts of a book are given as a series. A company might offer chapters of your book for a recurring visit to their website.

7. Patronage Awards

Low-priced items (such as booklets) might be given way with each purchase of a minimum quantity of some product, or as a reward for visiting a website or tradeshow exhibit.

8. Training

Sales managers want better-trained salespeople working for them. Human Resource managers want employees that are more productive. Your content could help them do that.

9. Self-liquidators

It may not be feasible to buy your coffee-table book – or other high-priced books – to give away. However, it could be sold at a price low enough to entice buyers, but high enough to cover its cost.

10. Prizes

A high-priced or high-valued book might be offered as a prize in a contest or sweepstakes.

 

There are many different ways to get your book noticed and spread out to more potential fans. Using your book as a promotion may be your next step! For more book marketing advice from “Book Marketing Works”, visit Brian Jud’s website.

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Ten Awesome Ways to Turn No into Yes

POSTED BY prbythebook ON February 6, 2017
Ten Awesome Ways to Turn No into Yes

  Authors and publishers hear the word “no” frequently. It could be said by the media, distributors, buyers in retail stores or corporate buyers, however that doesn’t have to be the final answer. People who say no to one thing may be more likely to say yes if asked again. Use that fact to your […]

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The Top Ten Places to Sell More Books

POSTED BY prbythebook ON October 3, 2016
The Top Ten Places to Sell More Books

Looking to sell more books? Remember, there are more places to sell books than Amazon and Barnes & Noble! This is the first in a series of Top Ten lists about selling to special-sales (non-bookstore) buyers. The best way you can benefit from this opportunity is to divide it into two segments and sell them […]

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How To Clean Up Your Social Media Presence

POSTED BY prbythebook ON September 14, 2016
How To Clean Up Your Social Media Presence

Social media, in a word, is a beautiful mess. We love the fact that it connects people like never before but sometimes things that aren’t meant to be shared to the world end up doing just that. Whether you are building your brand online or just trying to clean up your social media presence, it’s time […]

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Five Advantages of Print Advertising (And One Bonus!)

POSTED BY prbythebook ON January 5, 2016
Five Advantages of Print Advertising (And One Bonus!)

One of the basic axioms of book marketing is that it takes multiple impressions on target buyers to induce them to make a purchase. The more varied these touchpoints the greater the impression and motivation to favorable action. Successful authors and publishers market their books using an assorted mix of promotional methods. Some of the most commonly […]

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