Bring Media on Book Trailers
POSTED BY prbythebook ON May 16, 2013
Bring Media, a digital media production, company shares on our blog today about how to market your book with book trailers and the importance of creating a quality video.
You wrote a book? Congratulations! Now the work begins. “But I’m an author”, you say. “I’m only supposed to write… right?”.
Unfortunately, most of the world does not know that your incredibly moving story exists. This truth often provokes manic-depressive behavior followed by extremely unproductive melancholy. It’s time to turn that frown upside-down. The marketing process can be just as technically and creatively satisfying as penning the book itself. And guess what? A lot of the work necessary to find your audience is more writing! Which, you happen to know a thing or two about. You’ll be interviewing, signing, Facebooking, and blogging yourself silly. However, there are new tools and new rules you can apply to give your marketing that extra edge.
One of the latest and greatest additions to marketing your novel is the Book Trailer. These 30 second to 3 minute previews add unlimited value. Not only do you get to wet the pallet of your already interested readers, but you reach a whole new demographic. People who are on the go (with short attention spans) don’t always take the time to pick up a book and read the back cover. Book Trailers are your visual synopsis for our new attention-challenged society.
The ways you can utilize the trailer are endless. You can pair it with online marketing campaigns, air it via traditional media (T.V., Cable, Local Theaters), or use it to pitch your novel as a movie or television series property. Want more people to stop by your signing table at the bookstore? Throw your trailer up on an iPad and crank the volume! The marketing potential is endless.
When producing your Book Trailer there are a few very important things to keep in mind. This visual aid is a creative and quality representation of your book. If it looks cheap and slapped together, people will assume you put the same effort into writing your story. Make it movie quality. People love watching great movie trailers and being the first to share a hidden gem with friends. Produce a trailer that people want to share. Sharing is also directly related to social media and internet trends. This means your trailer should always be made with relevant search tags in mind. Search engines are the new library index cards. Use them to your advantage. Always think about your book from the reader’s point of view. Sometimes authors can be too close to their own story for advertising purposes. They already know all of the connections between complex characters and elaborate plot points, so they forget to share them outside of their mind’s eye. That is why we write the scripts for our authors. Our process is longer than most because we read each book (often several times) and write a script for the trailer based on the scenes and story lines that impacted us as a reader.
It is important for authors to adopt a small-business mindset while marketing. Quality is key. The more you invest initially the higher your rate of return will be. This investment is more about time and creativity than money. Invest in your product and make sure you are being seen. Consistently add fresh and exciting content and watch the sales follow. Being a small business ourselves, we understand the struggle to receive quality at an affordable rate. We take great pride in our work and invest all that we have into creating the best possible product for our clients. Our work ethic is an extension of our passion for visual story-telling and growing together with fellow entrepreneurs.
About Bring Media:
Bring Media, Inc was founded in 2010 by entertainment industry siblings, Melissa Bring and Kyle Bring. The digital media production company draws upon over six years of experience in commercial photography, film and television production. Bring Media focused on providing high quality advertising materials at an affordable rate. The company has had the pleasure of working with celebrity talent and companies such as Nike, Sanrio, Vogue ES, Hello Kitty, SpaceX, Etc.
The company recently added the Book Trailer production as a passion project for their mother and author, CN Bring. After watching her struggle with book marketing for a long time, it became a personal objective to create something effective and affordable for the indie author. “We asked friends and industry connections until we were blue in the face. We thought about what would grab our attention as people who eat, sleep and breathe online. A lot of companies were doing book trailers and we thought that was a really great idea. Unfortunately, they were just words floating over pictures. We said we should make book trailers like movie trailers! We became really excited about the idea and our clients can see that the passion grows with every production. Every author gets the “Mom” treatment.”
Bring Media
Co-Owner/Director: Kyle Bring
Co-Owner/Producer: Melissa Bring
(818) 268-3082
info@bringmedia.tv
Find them online: www.bringmedia.tv | Facebook | Twitter | YouTube
Tags: authors, book marketing, book publicity, Book Trailer
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