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PR by the Book - 10 Years

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PR by the Book Team

PR by the Book is Hiring a Digital Media Coordinator!

POSTED BY prbythebook ON February 10, 2015

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns and social media campaigns. We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and co-working options. Key book genres include: politics & religion, business, outdoors, food, children’s, parenting, lifestyle, self-help & fiction.

Job Title: Digital Media Coordinator

Job Description: The Digital Media Coordinator position will develop and execute social media campaigns, develop and execute content strategy for PR by the Book and work with business development team to convert social media client leads.

Qualifications:
-Self-starter with initiative and creativity
-2+ years of social media/PR campaign development & execution
-Proactive problem solver that is solutions oriented
-2+ book industry experience
-Positive attitude/team player
-Proficiency in Social Media Applications:  FB, Twitter, Pinterest, Instagram, Google+
-Basic understanding of Cision, PR Newswire, and MediaBistro
-Proficiency with web and social media analytics
-Independently manages work flow
-Excellent communication skills, able to effectively communicate and manage clients
-Strong social media writing skills

Responsibilities:  
-Social Media Campaign Execution – Develop strategy and execute social media campaigns – including content strategy, content generation, consultation, social media audit, and social media reporting
-Support traditional media campaigns through social media platform content strategy and  execution
-Social Media Business Development – Communicate with potential social media clients, write social media campaign proposals and work with potential clients to close contracts.
-PR by the Book Content Management – Create strategy and content for PR by the Book social media outreach for all social media applications – Blog/Website/Twitter/ Facebook/Pinterest/Google+/LinkedIn.
-Attend client and potential client meetings (evening/weekends occasionally).
-Manage web and social media analytics for prbythebook.com and client campaigns.
-Occasional travel to attend industry conferences, social media conferences and speak at writing conferences on social media topics.
-Research newsworthy topics/events, angles, influencers and social media trends.
-Manage the social media intern.

IT Qualifications (hardware/software/applications):
-Mobile phone
-High Speed Internet Connection (3 mb down and 1mb up)
-GoogleApps for Business (gmail/Google docs/Spreadsheets/Presentation)
-Wordpress
-Filemaker
-Mac/PC basic skills
-Solve360 (project management application)

Digital Media Coordinator Core Skills
-Good client and team communicator
-High level social media knowledge
-Book Industry knowledge
-Exceptionally creative – strategy/content generation/proposals/social media applications
-Consultative sales – write proposals for social media clients and add-on social media service

Autonomy
-Self-directed workflow within scope of work
-Proactively solve problems
-Adheres to company policy and procedures
-Delegates to Assistant Publicist or intern as needed

Leadership
-Consistently establishes buy-in from team to solve client issues
-Can spot and resolve client/campaign issues relating to social media
-Lead social media strategy sessions
-Vocal and active at team meetings and other company functions
-Mentors publicity team on social media knowledge/strategy

Client Confidence
-Inspires confidence and high level of trust with clients
-Needs no assistance at understanding and communicating client’s message via social media

 To apply, please send your resume and cover letter to Babs Chandrasoma at babs@prbythebook.com.

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