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PR by the Book - 10 Years

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PR by the Book Team

We’re Hiring: Publicist

POSTED BY prbythebook ON April 25, 2013

Description:  A publicist develops and executes PR and social media campaigns for publishing houses, independently published authors, experts and businesses.  Key book genres represented include:  business, food, children’s, parenting, lifestyle, self-help, Christian and fiction.   Position includes:   executing and maintaining media relations campaigns, proactive client communication, collaborating and delegating to team members.

Qualifications:

-Self-starter with initiative and literary creativity
-2+ years of PR campaign development/management, and execution
-Proactive problem solver that is solutions oriented
-Interest in books
-Positive attitude/ team player
-Understanding of Cision, PR Newswire, Blogdash and MediaBistro
-Excellent communication skills
-Proficiency in social media:  Facebook, Twitter, Pinterest
-Independently manages work flow

Responsibilities:

-Write press materials, client bios, sample media questions and media pitches.
-Communicate with potential leads and developed PR campaign proposals.
-Manage campaign execution and client communication.
-Identify opportunities for contributed articles and tip lists for client.
-Develop, identify and maintain relationships with the media.  Pitch and secure placements in traditional and online media outlets and manage/schedule media requests for clients.
-Maintaining database with media contacts and media results.
-Attend client events/book tours as needed.
-Occasional travel to attend industry conferences and assist Senior Publicist with media meetings to develop relationships.
-Attend client and potential client meetings(evening/weekends occasionally).

Researching

-media, newsworthy topics/events and angles/pitches online.
-Social media outreach and write blog posts for company website.
-Work closely with chief publicity strategist to craft and execute PR campaigns.
-Maintain communication with client via phone, email for monthly updates and goal setting.

IT Qualifications (hardware/software/applications):

-Mobile phone(preferred – not required) – Apple 4g(iOS5) or Android 2.3(Gingerbread)”
-High Speed Internet Connection(3mb down and 1mb up)
-Microsoft Office
-GoogleApps for Business (gmail, Google docs)
-Basic understanding of Google Analytics
-Wordpress
– Filemaker
-VOIP phone system
-Mac or PC basic skills
– Solve360

Publicist Skill Sets

-Carry out solo regional/local media meetings and client media escort
-Good client and team communicator
-High level PR knowledge
-Book Industry knowledge
-Consistent local/regional/quality/notable media hits with inconsistent national media hits
-Exceptionally creative – hooks/angles/proposals/press releases/pitches
-Attend conferences/industry meetings/panels
-Primarily executes B/C media relations campaigns and blog tour/online media campaigns
-Sales development – write proposals for B/C clients

Autonomy

-Self-directed work flow within scope of work
-Attempts to proactively solve problems
-Solutions capable/limited solutions oriented execution
-Adheres to company policy and procedures
-Independently manage work flow within scope
-Delegates to Assistant Publicist, support staff and Interns

 

Leadership

-Consistently needs assistance pulling team members together to resolve campaign issues
-Able to regularly spot and resolve client/campaign issues, but inexperienced at handling consistently without assistance
-Consistently contributes at client strategy sessions
-Vocal and active at team meetings and other company functions
-Mentors Assistant Publicists and Interns on publicity knowledge/creativity, book industry knowledge, professionalism and company culture

Client Confidence

-Inspires confidence and high level of trust with clients
-Needs limited assistance at understanding and communicating client’s message

 

PR by the Book, LLC is a boutique publicity firm specializing in literary media relations campaigns, social media campaigns, publishing consultation, small business publicity, and publicity tours for authors and experts.  We pride ourselves in offering a lifestyle company culture which includes a flexible schedule, virtual office and co-working options.

To apply, send your resume to babs@prbythebook.com. Please indicate the position you are applying for.

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We’re Hiring: Assistant Publicist

POSTED BY prbythebook ON April 15, 2013

Job Description: The assistant publicist position will assist the publicity team to develop, execute, and monitor client media relations campaigns and social media campaigns for publishing houses, independently published authors, experts and businesses.  Key book genres represented include:  business, food, children’s, parenting, lifestyle, self-help, Christian and fiction.  Position includes:   executing social media campaigns, executing online […]

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