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Meet the Team: Marika Flatt

POSTED BY prbythebook ON January 25, 2017

Meet Marika Flatt

Marika Flatt spent 7 years growing another Austin-based book publicity firm right out of college and then left to found PR by the Book. Her passion lies in connecting people that can help each other, which makes her professional role ideal: connecting authors/experts with media who need them.

She’s been in book publicity for nearly two decades, and she is thrilled that PR by the Book will celebrate 15 years in the fall. Marika loves to travel and tell others about why they should, as the Travel Editor of Texas Lifestyle Magazine. 

Genres She Loves to Promote

It’s always fun to promote books that align with one’s personal interests, so Marika loves to take on books related to travel, music, dancing, lifestyle, pop culture, nutrition, fitness, and fashion.

A Typical Day in the Life of Marika is…

Days are broken down with a mix of: reviewing potential clients, speaking to potential clients and creating their proposal, checking in on publicity campaigns and talking strategy with the publicists/ campaign managers, working on big-picture projects to keep PR by the Book ahead of the curve and preparing outreach to writers’ conferences as she is invited to speak around the country.

In the late afternoon, she turns into the mom of three very active kiddos.

Advice for Authors

There’s so much but for starters:

  1. Start planning early.
  2. Listen to the experts.
  3. Insist on a fantastic book cover; don’t settle. Go to the bookstore and pay attention to covers that really pop.
  4. Don’t snub media with a smaller audience; smaller doesn’t always equate to fewer book sales.
  5. Make sure your response time to your publicist is immediate (they could be working on a time-sensitive media opportunity) and respond to others within 24 hours.

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What We’re Reading: Clutch: A Novel by Lisa Becker

POSTED BY doug ON October 12, 2015

  I’m in novelist Lisa Becker’s fan club. I’ve read her Click Trilogy, a contemporary romance series comprised of Click: An Online Love Story, Double Click, and Right Click. Obviously, I jumped at the chance to read her latest, clutch: a novel. Chick lit is my favorite genre to read after the kids go to […]

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I Live Here, I Give Here

POSTED BY prbythebook ON February 3, 2012

Check out PR by the Book founder, Marika Flatt lend her support to Saint Louise House through theI Live Here I Give Here project in the vlog above! Saint Louise House is a fantastic organization based in Austin, that provides affordable housing and essential services to mothers and children impacted by homelessness in Central Texas. With […]

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The Importance of Book Blurbs with Dr. Liz Alexander

POSTED BY prbythebook ON January 18, 2012
The Importance of Book Blurbs with Dr. Liz Alexander

Guest Post from The Insourcer Marika Flatt, founder of PR by the Book, dishes on blurbs with the insightful blogger: Dr. Liz Alexander of The Insourcer. Marika Flatt of PR by the Book: Why Book Blurbs Matter (and Which Ones). It’s never too soon to discover what needs to be done to enhance and promote […]

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The 16th Annual Texas Book Festival is no stranger to crowd-pleasing authors and this year’s lineup does not disappoint.

POSTED BY prbythebook ON October 5, 2011
The 16th Annual Texas Book Festival is no stranger to crowd-pleasing authors and this year’s lineup does not disappoint.

By Emily Southard-Bond Do you like__? a.) Books, b.) Celebrities c.) Libations d.) Chuck Palahniuk Read on, if you answered YES to any of the above! The Texas Book Festival is pulling out the big guns with a bevy of bestsellers, celebrity authors, favorable newcomers and the very first Texas Book Festival Lit Crawl. The […]

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