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PR by the Book Team

New Staff at PR by the Book

POSTED BY prbythebook ON May 30, 2013

This month we’re busy busy busy! While some of our staff takes NYC for BEA this week, we’re making additions to our team. Meet the newest members of the PR by the Book team: Ashley Erickson, Assistant Publicist and Sima Thakkar, Social Media Publicist.

Here’s a little more about them:

Ashley Erickson

With public relations experience and time spent in the book industry as a former bookseller and working at a literary agency, Ashley works closely with the entire team. She graduated from the University of California, San Diego in 2008 with a B.A in Communications and minor in Literature/Writing. Additionally, Ashley is a nationally-published fitness writer, and her work can be found in publications such as Women’s Running, Competitor and Women’s Adventure Magazine. She lives in Austin with her fiance and their two dogs, Lieutenant Dan and Bubba.

Sima Thakkar

Sima works with the campaign managers to consult with clients on social media strategy in order to help form a cohesive voice and message across all platforms. She has several years of digital marketing experience and has helped both small and large companies leverage social media to create brand awareness and ultimately grow their business. She also runs a personal blog called where she has been featured in Refinery29 and TVAsia.

Please join us in giving them a warm welcome!



We’re Hiring: Social Media Publicist

POSTED BY prbythebook ON April 2, 2013

Job Title: Social Media Publicist – Part-time/Contract Job Description: The social media publicist position will assist the publicity team to develop, execute, and monitor social media campaigns for publishing houses, independently published authors, experts and businesses. Key book genres represented include: business, food, children’s, parenting, lifestyle, self-help, Christian and fiction. Position includes: executing social media […]