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The Book Every College Kid Should Own: Social Media and the Egyptian Revolution

POSTED BY mrenart ON August 25, 2011

by Emily Southard

Images spread across news outlets of former Egyptian President Hosni Mubarak on trial for his grievances against the Egyptian people are a reminder that social revolutions can and still exist. In any uprising, disorder and chaos make communication paramount to expediting a movement.  But what if your primary form of communication isn’t men on horses, clutching grave documents, but rather your followers on Twitter?

The Egyptian people took to their weapons of choice–Twitter, Facebook, and other forms of social media–to organize and protest for a Mubarak free regime.  Egyptians had many allies that facilitated and even trained the revolutionaries on how to use these social media tools. The face of politics and news is shifting into a world that doesn’t exist unless someone’s tweeted it. Hatem Rushdy, the president of People Plus, a leading executive search firm in Cairo, was one of the thousands who participated in the protests. Inspired by the movement’s bravery and modernity he wanted to document this experience for the world. Rushdy collected and edited detailed personal accounts of the protest in his new book, 18 Days in Tahrir: Stories from Egypt’s Revolution

What happened during the most volatile and monumental 18 days in the Egyptian revolution proves how effective social media can be. Although we all love cat videos, social media can strike a deeper cord. Communication, journalism and marketing majors should take note: Rushdy’s book proves that the wave of communication through social media is strong enough to demand a government’s attention and mobilize revolutions.

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You + Google+

POSTED BY stephanie ON July 11, 2011

We all knew it wouldn’t be long before Facebook was met with a little friendly competition from the smart folks at Google. Meet Google+, where your options in social media are about to get interesting. Great feedback is swirling about the upcoming launch of the Google+ project. It will function much like Facebook, but will [...]

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The Power of Social Media during a Natural Disaster

POSTED BY babs ON March 29, 2011
The Power of Social Media during a Natural Disaster

By: Megan Moede, Assistant Publicist With the recent Japan earthquake crisis, the state of the public went from panic to empathy to uncertainty. Besides the devastating effects from the crisis, the situation shifts from panic for humans to (almost selfishly) panic for the stock market and the technological industry. The strength and productivity of Tokyo’s [...]

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Social media and protecting your privacy

POSTED BY babs ON December 30, 2010
Social media and protecting your privacy

Here are some great tips on social media safety contributed by PR by the Book’s assistant publicist, Jacky Garza: Social media has created a new way of communicating, a new world where individuals have the ability to both consume and publish their views. However, one of the questions regarding this social media revolution is how [...]

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How to Comment on Blogs (and Drive Traffic Back to Your Author Website)

POSTED BY elaine ON December 2, 2010
How to Comment on Blogs (and Drive Traffic Back to Your Author Website)

Now that PR by the Book is offering social media packages, we thought this guest blog post by our friend Shennandoah Diaz would be a good tutorial for our social media-savvy authors (and those who are learning!) on interacting with bloggers – a big piece in the social media pie. Enjoy! How to Comment on [...]

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