POSTED BY prbythebook ON May 21, 2013
If you’re an author, we know you know how to write, but are you really using your skills to your full advantage? Don’t limit yourself to only creating the content for your book…
Creating content in the form of a blog can be a very powerful for bringing potential readers to you.
Why do you need to be doing this?
- Creating Content helps supports your business goals
- Feedback from blog readers and social media followers can be used as your own market research
- Become an information source for your industry
- Extend and control your online brand
- Introduce people to your personality and other interests
Tips on blogging/content marketing:
- Fine your own voice and your tone
- Avoid polarizing topics as best you can
- Find other experts and to connect with and utilize as guests
- Use calendars to avoid getting to each week without any ideas for blog posts
- Photos, videos and links are especially good for engaging content
- Stay active on social media!
Are there any other tips you’ve learned along the way with your own blog?
Tags: authors, blogging, Content Marketing, Social Media
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POSTED BY prbythebook ON May 3, 2013
In case you missed Stephanie at IBPA last week, here’s an example of some of the things she touched on: It’s a big crazy world out there for a little book. It feels repetitive to tell you that we’re feeling a lot of change and transition in the book industry. Actually, someone recently explained the [...]
Tags: authors, digital media, discoverability, IBPA, Social Media
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POSTED BY prbythebook ON April 1, 2013
It was announced last week, so the timing of this news would exempt it from any April Fools pranks: Amazon is acquiring Goodreads. There was one sentiment most people shared about Amazon’s acquisition of Goodreads: Wow. Otherwise, the population seems to be split pretty much 50/50 about this news. Some readers and authors see it [...]
Tags: Amazon, commentary, Goodreads, Social Media
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POSTED BY prbythebook ON March 5, 2013
Vampires. Witches. The Apocalypse. Oh my! Young adult fiction has been long known as a rapidly growing publishing category and with an increasing number of young adult publications, it can be hard to get your work noticed. Publishers Weekly recently presented a webcast targeted toward growing new and established authors within the Young Adult genre. [...]
Tags: online marketing, Social Media, young adult
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POSTED BY prbythebook ON November 8, 2012
It’s very common for those using Facebook as a marketing tool to want exact stats on how to tailor and time their messages. While engaging on Facebook isn’t an exact science, there are some helpful stats to know that might help you discover what works best for you and your audience. Our friends at Four [...]
Tags: Facebook, Social Media
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