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TODAY Gets Results: Exploring Sales After Major Media Hits

POSTED BY prbythebook ON July 12, 2012

If we haven’t posted enough on our excitement for Michael Wigge’s national appearances, this might do it. Of course, the most exciting part of moments like this, as it would be for anyone, is getting to see Wigge sitting next to celebrities we’ve only dreamed of meeting and exclaiming to whoever is in the room with you, “That’s Michael Wigge! I know him!”

Once it’s all over, we let out a sigh and continue to harass the person who is still sitting in the room with us, “He was so good. Wasn’t that good? And funny, he was sooo funny. Isn’t he funny?”

While that seems like the peak of excitement, we still have a job to do. Appearances on the Tonight Show with Jay Leno and the TODAY show are fantastic, but what are the results? People often wonder if having an author chat up one of the hosts on the TODAY show actually yields more book sales.

Well, we monitored the Amazon sales rank numbers and the results are in…
The week of July 2nd, Michael Wigge appeared on the Tonight Show with Jay Leno, then two days later he was interviewed on the TODAY show by Willie Geist.

Before his TV appearances that week, Wigge’s book How to Travel the World for Free ranked:

#89,064 on Amazon Books
#69,406 in Kindle Books

After the Tonight Show Wigge’s numbers drastically improved to:

#1,894 on Amazon Books
#7,354 in Kindle Books
#3 in Kindle Books > Specialty Travel > Adventure

During the time between the Tonight Show and TODAY show, his ranking moved down to #4,850 in books. After the TODAY show, the Amazon ranking improved further:

#1,264 in Books
#31 in Travel Books
#1 in the Kindle Store > Specialty Travel > Adventure

Plus, while browsing Amazon Books,  we could see How to Travel the World for Free on the right-hand Best Sellers panel:

It was fun to see Michael Wigge on TV, but watching his numbers improve was the icing on the cake.

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