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Why Does Social Media Matter?

POSTED BY doug ON April 15, 2015

why does social media matter pr by the book blog post jandra sutton jandralee digital media coordinator

 

Worldwide, there are more than 2 billion active social media users.

  • 74% of online adults in the U.S. use social media
  • 52% use two or more social media platforms
  • 71% of online adults use Facebook

With these statistics on social media in mind, can you afford to ignore your online audiences?

Social Media Creates…

Conversation:

    • The average consumer mentions brands 90 times per week to family, friends, and coworkers. If they can’t find you, they won’t mention you.
    • 56% of people check Facebook daily.
    • The average American spends 37 minutes on social networking sites, per day.

Community:

    • Social media allows readers and authors to connect across continents, instantly.
    • Sites like Facebook, Twitter, and Goodreads allow fans to communicate with each other, as well as with authors. This builds bonds around particular books.

Conversion:

    • 50% of all shoppers have bought something based on a recommendation made through social media.
    • 64% of Twitter users and 51% of Facebook users are more likely to buy the products of the brands they follow online.

Focusing on sales as an end goal is likely to alienate followers. These days, people crave authenticity online. Social media provides a platform in which authors can find their audiences, join the conversation, create fans, and – inadvertently – sell books.

Only 14% of people trust advertisements, while 90% trust recommendations on social media. That’s a powerful demonstration in itself. These days? The best way to reach new readers is by getting online. Those who capitalize on the use of referrals, social authority, and branding are able to extend their reach while successfully engaging existing fans.

Social media is the only medium in history that allows for instantaneous two-way interaction between large numbers of people at any given time. Traditional advertising lacks the reach and definition of social media, especially as online users gain more and more influence. Why put up a billboard promoting your book on cupcakes when only a small number of cupcake lovers drive by? Social media not only allows you to seek out and find your audience, it helps your audience find and support you.

Your audience is on social, are you?

 

By Jandra Sutton, Digital Media Coordinator @jandralee 

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2 Comments

I have just about every social media app

Katelyn H December 11, 2015

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